Forbes: Daniel Buren Transforms the Fondation Louis Vuitton to an “Observatory of Light”

Nel-Olivia Waga
June 2, 2016
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It was only about two years ago, when the LMVH group inaugurated their magnificent Fondation Louis Vuitton on the edge of the large city park at the Bois de Boulogne.

A dozen years and some $135 million in the making, the Fondation is like no other museum in the world. It’s entirely private, supported by LMVH and Bernard Arnault and showcases contemporary art in a remarkably distinctive structure.

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Designed by Frank Gehry in his usual opulent architectural language, the museum even outshines his Guggenheim Museum in Bilbao, Spain. “The original idea was to build a place of movement. It’s like a cloud; it changes,” said the architect of the building’s exterior, notably the enormous panels of milky glass that resemble the sails of a ship. Now, running from the 11th of Mai 2016 trough the end of the year, the Fondation Louis Vuitton’s 12 glass-paneled “sails” are covered with a checkerboard of translucent colored gels, punctuated by panes of white stripes.

Observatory of Light by Daniel Buren, Fondation Louis Vuitton Credit: LVMH/Glass Deezen

Observatory of Light by Daniel Buren at Fondation Louis Vuitton
Credit: Fondation Louis Vuitton

The “Observatory of Light” is an installation by none other than conceptual artist Daniel Buren. Since the 1960s, the French artist has been applying stripes in varying colors, sizes and materials to assorted objects and environments, including bridges, bus stops and museum walls, becoming the main representative of the French Minimal Art.

Mr. Buren has described his signature stripes as a “visual tool” he uses to draw attention to a given space or context. “Here, they are always pointing toward the ground, creating the only system of verticality,” he said. “Because, as you already saw, there are not too many vertical things in this building. So the stripes are spatial anchors, in a way.”

Observatory of Light by Daniel Buren, Fondation Louis Vuitton Credit: LVMH/Glass Deezen

Observatory of Light by Daniel Buren at Fondation Louis Vuitton
Credit: Fondation Louis Vuitton

Seen from the outside, the bright panels pick up hues and textures present in their surroundings: green expanses of forest, the red of neighboring buildings. “The colors go anywhere the sun hits,” Mr. Buren said, “so as it moves throughout the day, they might end up on the reflecting pool outside at one moment, or on the grass. It travels.”

Mr. Buren has other plans for the Louis Vuitton Foundation. On June 2 to 4, he will stage a series of performances in what he calls the “BurenCirque” in three tents on the building’s lawn. “This circus has nothing to do with the circus you saw when you were young,” he said, describing the events as “somewhere between poetry and philosophy.”

Observatory of Light by Daniel Buren, Fondation Louis Vuitton Credit: LVMH/Glass Deezen

Observatory of Light by Daniel Buren at Fondation Louis Vuitton
Credit: Fondation Louis Vuitton

Inside each tent, which can accommodate up to 150 people, Mr. Buren has asked his performers to react to the space — a square, topped by a cone — and to the expanses of primary colors. The shows will take place simultaneously, so that sounds from one will be audible in the next, creating a multisensory experience.

Actually, the minimalism has past it’s prime and even the post-minimalists are no youngsters anymore. They fell into oblivion over the past years but we can tell that there’s a reawakening going on in Paris, or at least in the Bois de Boulogne where the Neo-Baroque is erupting. The “Observatory of Light” brings Buren’s minimalist ideas to present. The sunlight falling through the sail almost raises sacral effects in the interior of the Museum.

Observatory of Light by Daniel Buren, Fondation Louis Vuitton Credit: LVMH/Glass Deezen

Observatory of Light by Daniel Buren at Fondation Louis Vuitton
Credit: Fondation Louis Vuitton

The building was designed by Frank Gehry to allow artists to work in between the glass and the solid parts of the Museum – the icebergs. He had always hoped that the foundation would allow artists to take on the space in different ways. Knowing Daniel Buren for more than four decades and being familiar to his work, Mr. Gehry knew his approach to the subject would not be timid – and he was right!

The “Observatory of Light”  has become a wonderful yet temporary locus, where architecture and art have merged solely for the purpose of light to reign.

Observatory of Light by Daniel Buren, Fondation Louis Vuitton Credit: LVMH/Glass Deezen

Observatory of Light by Daniel Buren at Fondation Louis Vuitton
Credit: Fondation Louis Vuitton

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Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.

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CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

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