FORBES: EAROS ONE. The First Hearing Protection You Will Actually Want to Wear

The New Yorker entrepreneur Ronnie Madra has made it his mission to save our hearing. His stylish EAROS ONE is a sleek and comfortable way to protect your ears in places where the decibel levels can soar while still enabling full enjoyment of music and communication with those around you.

Ronnie Madra, Entrepreneur and Founder of EAROS ONE

The choice is no longer to stay away or just to accept the inevitable ear damage. Instead, with EAROS ONE securely in place you’re safe to enjoy an immersive clubbing or concert experience. The music still cuts through but it doesn’t cut through you. As an entrepreneur, who has spent years in the entertainment and music industry and co-founder of the leading international nightclubs (e.g., 1 OAK and Up&Down), Madra really believes that now is the time to take hearing protection much more seriously – and to a next level. He has suffered himself from tinnitus and attributes this to a long-term exposure to excessive noise. That, as well as similar stories from friends and colleagues, is what has driven him to develop a superior solution to protect those in loud recreational environments – he understands just how much hearing loss can limit the lives of those affected.

EAROS ONE Campaign

Anyone who’s a regular in the entertainment industry knows only too well how many venues have the decibel levels cranked up to the max. Such levels can and do cause long-term damage to your hearing. Yes, the noise can be part of the fun of a memorable night out. However, taking the simple step of wearing EAROS ONE can make a measurable difference in guarding against long-lasting damage without detracting from the experience.

EAROS ONE, Stylish Hearing Protection Concept founded by Ronnie Madra, New York

So, what does EAROS ONE actually do? It protects our ears’ natural listening system through an acoustic filter that provides up to 25dB of noise reduction. While doing this, the passive technology, which was designed by top audiologists and vibration engineers, ensures that the clarity of the music and quality of acoustics remain intact. There’s no loss of fidelity and all the elements that make up the sound maintain their integrity. It’s a sophisticated technology, comfortable to wear and designed by experts to let the user “stay safe in sound” for a longer period. It can make a night out (and the following morning) much better by preventing what Madra and his team call an “acoustical hangover”. In addition, by filtering out excessive noise, it’s easy to communicate clearly with those around you.
Underpinning the EAROS ONE brand is a determination to protect the hearing of future generations. Users of the product are doing their bit to send out a message that hearing health matters and that something simple can really make a big difference. With research showing the many consequences of damaged hearing like social isolation, early-onset dementia and cardiovascular disease (to name just a few), it surely makes sense to build awareness of the risks associated with having a good time, and the existence of this breakthrough technology that offers a superior way to protect yourself.

I’ve met Ronnie Madra in New York to speak about his story, as well as his vision and ambitious motivations for EAROS ONE.