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In January 2016 LOUIS VUITTONÂ and UNICEFÂ joined forces to support children in urgent need and created a global initiative:Â #MAKEAPROMISE.
3 different styles of Louis Vuitton silver lockits (bracelets and pendants) specially were created to raise funds for this particular partnership. For each sold silver lockit, Louis Vuitton donates 200 USD to UNICEF. On January 12th we celebrated the first anniversary of the partnership with a total global raise of 2.5 mio USD within one year!
People all over the world shared their pinky promise with the Louis Vuitton for UNICEF Silver Lockit to raise awareness for supporting children all over the world.
I am proud for being an Ambassador of LOUIS VUITTON for UNICEF and to support this great cause.
Last year I did a beautiful pinky promise with my dear friend Bianca Gubser Keyman. A pinky promise to life, to love, to friendship and to hope for the future  – we kept this promise and are grateful for our lives, our friendship and our happiness. Many children would wish to be happy, to enjoy life – but due to unfortunate circumstances they can’t. That’s why we encourage you to do what we did: buy a silver lockit at your favorite Louis Vuitton store, MAKE A PROMISE and support children in urgent need.
http://her-etiquette.com/louis-vuitton-x-unicef-makeapromise/
Bianca Gubser Keyman Nel-Olivia Waga Louis Vuitton UNICEF Make A PromiseThis year, I met many friends at the Louis Vuitton Store in Geneva to celebrate the first anniversary of the partnership and to renew our pinky promise:
Outfit: Dress: Ezgi Cinar Bag & Silver Lockit: Louis Vuitton
Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.
This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.
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