Forbes: Exceptional – The Young Picasso’s Blue and Rose Periods at Fondation Beyeler

The renowned, Swiss art museum and foundation ‘Fondation Beyeler’ has crafted a curation…

Forbes: How Iranian Artist Mehdi Ghadyanloo Brings ‘Hope’ to the World (Economic Forum 2019)

Iranian artist Mehdi Ghadyanloo was commissioned to create a compelling 186 square…

“Road Ahead” The Closing Remarks of the World Economic Forum 2019

The Annual Meeting of the World Economic Forum 2019 has officially ended….

<< ARCHIVE >> Her Beauty Boutique Winter 18/19 Edition

HAPPY NEW YEAR! How to stay beautiful inside and out, this Winter season?…

Forbes: Five Effective Ways to Kickstart Your New Year

The new year has only just begun and it has that amazing…

<< ARCHIVE >> Mercedes AMG for Women: Savoir-Vivre à Paris

When thinking back of my favorite moments in 2018, the “AMG 4 Women”…

ABOUT HER ETIQUETTE was founded in January 2014 by Nel-Olivia Waga. It is a well respected luxury and lifestyle online magazine, that caters to a qualitative and sophisticated target group and collaborates with the world’s best luxury brands. Based in Switzerland, it covers local hotspots and international topics around travel, art & culture, wine & dine, watches & jewelry and health & beauty – in English and German.


Nel-Olivia Waga is the Founder and Publisher of She is a Marketing Specialist, an Editor and Entrepreneur. Her articles can be seen on platforms such as FORBES, L'OFFICIEL or BILANZ. With her consulting firm HER CONCEPT, based in Zurich, Switzerland she creates and co-ordinates extraordinary marketing projects for private banks and luxury brands around the world with a strong focus on Europe and North America.