From Grenchen, Switzerland… via Munich, Zurich, Shanghai and New York, off to a legendary future – on board of BREITLING. The heritage brand that has offered the pilot seat of its cockpit to a legend himself: Mr. Georges Kern. He kicked-off the new decade of the watch brand as well as the launch of the Navitimer 8 with a global roadshow in the capital cities of its markets, with a tribute to the brands history and a forecast to its innovative and promising – in Georges’ words: „legendary“ – future.
Those in the know of Georges Kern’s vision can be very sure of a truly legendary time to come for the brand – and the watch industry. And those who have been involved in Breilting’s major heritage are most likely to know a lot about Breitling, but here are 7 facts about the 1884 founded watch brand, that many of you most probably did not know… (yet).
Starting Tomorrow, Breitling will present its novelties alongside with a new strategy, the #LegendaryFuture to its partners, clients and media at BASELWORLD 2018.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.
This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.
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