77 Kilometres and 77 IWC Watches for Fabian Cancellara – #IWCSpartacus

Nel-Olivia Waga
July 7, 2017
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It’s the 7th of July 2017 today. A special day for our friend and double Olympic gold-medalist Fabian Cancellara. 7 is a number, that has been a lucky number in his life, especially in his career – it was a number that has always been present in his numerous successes all over the world. To honor his achievements and their long-term partnership, IWC Schaffhausen and Fabian Cancellara created a limited edition watch, the “IWC Ingenieur Chronograph Edition Cancellara” – limited to 77 pieces, of course. The sporty yet elegant watch represents Fabian’s style and pays attention to important details: A particularly special feature is the sapphire-glass back printed with a spoke design that is reminiscent of a racing bike. To celebrate the launch, IWC Schaffhausen and Fabian Cancellara invited a number of friends, clients and media to join Fabian on a 77 km bike tour around Fabian’s home territory Bern.

After our bike tour in Monaco at the Laureus World Sports Awards earlier this year, I was very excited to join another bike ride with the IWC family, Fabian and Patrick Seabase, who is another friend of ours, IWC ambassador and talented freestyle rider.

The day kicked-off with an official presentation of the “IWC Cancellara Edition” at Hotel Schweizerhof Bern. From there we took our bikes and started the “Spartacus” (Fabian’s nickname) ride through the Swiss mountains to Moosegg, with a lot of fun on our way. Arrived on top of a mountain, not only picturesque views awaited us, also another surprise: another IWC Ambassador and 2 Michelin Star Chef Nenad Mlinarevic (known from Restaurant Focus at Park Hotel Vitznau) preparing a declious and healthy lunch for the group.

This truly is an experience, that money can’t buy – and 100% IWC style. Thanks to the IWC Team, Fabian and Nenad for making this day special and so much fun.

HER/etiquette

Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Author and Entrepreneur, most passionate about well-being, travel and art. Her work can regularly be seen in her column on FORBES. Her consulting studio HER CONCEPT, creates and co-ordinates holistic marketing projects for private banks, luxury brands and hotels around the world – based on strategies with passion, purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

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Photo Credits:
The Image Gate, Getty Images and Thomas Buchwalder for IWC Schaffhausen.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon