HER ETIQUETTE

Founded by Nel-Olivia Waga in 2014 and reimagined in 2019, HER/etiquette is an international blog dedicated to conscious luxury. Rooted in Zurich and connected globally, it explores the evolving intersections of art, wellness, innovation, sustainable beauty, new technologies and elevated everyday rituals. From healthy breakfasts to farm-to-table dining; from eco-conscious travel to timeless design; HER/etiquette curates stories, expert insights, forward-thinking perspectives and brand collaborations that reflect a more intentional approach to living well. The platform celebrates brands and individuals who are redefining modern luxury – not through status, but through genuine creativity, craftsmanship, substance, and impact.

NEL-OLIVIA WAGA

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a brand consultant, author, and entrepreneur with a deep passion for wellness, beauty, travel, and art. Her work regularly appears in her column for FORBES USA. She is also the founder of YMPACT LAB, a consultancy that develops innovative strategies and purpose-driven concepts for brands and organizations.

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CONSCIOUS LUXURY

#ConsciousLuxury is the core theme of HER ETIQUETTE. We spotlight pioneers who redefine excellence through transparency, intention, and care – for both people and planet. Each story opens a glimpse into what drives meaningful change, whether it’s a fresh perspective, a mindful approach, or a quiet subtle detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.