There’s a word Italians greet the day with, soft on the lips, light in intention, yet full of presence. Buongiorno. It’s more than “good morning.” It’s a mood. A mindset. A reminder that grace lives in the everyday, in a freshly brewed coffee, in warm light across a kitchen floor, in the way the morning air carries promise.

It’s this quiet magic that Acqua di Parma has distilled into its latest addition to its collection, Buongiorno. And while it may be bottled as a fragrance, what it truly captures is a feeling: the gentle art of beginning well.

The Fragrance: A Morning Walk Through Tuscany

From the very first spritz, Buongiorno feels like spring in Italy — the kind of morning where everything is still, but nothing is still asleep. Crisp air. Dew on leaves. Light that feels golden even when it’s white.

Its olfactory composition is a tribute to freshness — but done with restraint and elegance. At the top, lemon, spearmint, and rosemary meet in a vibrant burst, softened by a beautiful co-distillation of basil and petitgrain. It’s not loud or sharp, but clear, green, and alive – like brushing your fingers through a sunlit herb garden.

As the scent opens, a delicate blend of lavandin and mandarin leaf begins to emerge, grounding the brightness without ever losing lift. Then comes the warm embrace of cedarwood, a whisper of amber, and just enough white musk to leave a subtle trail — a memory more than a mark.

Housed in Acqua di Parma’s signature yellow, the bottle radiates like the morning sun. It’s simple, joyful, and somehow feels like holding optimism in your hand.

Olfactive Family: Citrus Aromatic Green
Top Notes: Lemon, Spearmint, Rosemary, Basil & Petitgrain (co-distilled)
Heart Notes: Lavandin, Mandarin Leaf
Base Notes: Cedarwood, Amber, White Musk

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The Ritual: Beauty in the Everyday

What sets Acqua die Parma’s Buongiorno collection apart is its celebration of ritual, the idea that the way we begin the day shapes how we live it. That scent can be more than a flourish — it can be a grounding practice, a way to return to ourselves.

Hand Balm & Hand Lotion

The Buongiorno Hand Balm is a quiet luxury. Rich yet breathable, its velvety formula sinks into the skin and lingers just long enough to turn hand care into a sensory ritual. The herbal, citrusy notes are there, bright, comforting, clean.

The Hand Lotion: lightweight, effortlessly elegant, and housed in a refillable glass bottle inspired by the Maison’s Art Deco design. It’s the kind of product you leave out, not tuck away – the kind you use often, not just when needed. A touch of refinement in an otherwise ordinary moment.

The Soap: Design Meets Daily Use

Even something as humble as a soap has been reimagined in this collection. Sculptural in shape, echoing classical columns, the Buongiorno Perfumed Soap feels more like an object of art than a cleansing tool. But it’s practical too, richly lathering, delicately fragranced, and designed to elevate what’s usually overlooked.

The Candle: A Sunrise, In Stillness

Perhaps the most poetic of the collection is the Buongiorno Chapeau Candle. Round, golden, and sculptural, it brings warmth before you even strike a match. Light it early, while the world is still hushed. Or later, as a gentle punctuation mark to your day. Either way, it transforms the mood of a room — not through intensity, but through presence.

The Beauty of a Beginning

We live in a time that values hustle and speed, yet there’s something powerful about choosing slowness. About making the first hour of the day something sacred. That’s what Buongiorno invites us to do: to savour the beginning, however small. To let beauty meet us not just on special occasions, but in the margins of everyday life.

Because elegance doesn’t always need an audience. Sometimes, it’s enough to pour it into the rituals that are just for us.

So here’s to quiet mornings. Sunlight through windows. Bare feet on cool tiles. And the Italian art of turning something simple into something meaningful.