Acqua Di Parma – La Nuova Ecologica (Colonia) Futura

Nel-Olivia Waga
November 17, 2020
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“Rooted in tradition, connected to our nature – with an outlook on our future.“  These are just some of the many sustainable values of Acqua di Parma’s new unisex scent Colonia Futura and the concept behind. Colonia Futura is rooted in tradition, expressing the core values of Colonia, the deep love for Italy –  with the gift of natural ingredients. All that presented in contemporary designed, sustainable materials – including partially recycled glass and FSC certified paper. This “green-living” concept is is the brand’s new step towards a commitment to preserving the future for the generations to come.

 

Nel-Olivia Waga for Acqua di Parma

With its new line Colonia Futura, Acqua di Parma embraces green living and sets sends first firm signals for a more sustainable future. Made with with ingredients that are of 99% natural origin, the Colonia Futura features notes of fresh bergamot, lemon, grapefruit, pink pepper, lavender, sage, woods, and vetiver.

 

Natural scents, the connection to nature and our planet, a purpose and a touch of coolness are the exact components which make today’s young – and next – generation feel free, happy, fresh and understood. Colonia Futura embodies these attributes. A perfect scent for fall season. I am a fan! Are you?

The new cologne has launched at the same time, as the brand’s new sustainability focused concept „Acqua di Parma Futura“, which embodies the Italian Arte di Vivere by embracing sophisticated rituals and authentic values. These are expressed in the brand’s environmental and social policy, shaping what it does while preserving for the future. Acqua di Parma’s journey to improve its environmental and social impact is committed to key factors such as products, people, processes, climate and community.

HER/etiquette

Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.

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#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.

 

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CONSCIOUS LUXUR

#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.

 

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