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“Rooted in tradition, connected to our nature – with an outlook on our future.“ These are just some of the many sustainable values of Acqua di Parma’s new unisex scent Colonia Futura and the concept behind. Colonia Futura is rooted in tradition, expressing the core values of Colonia, the deep love for Italy – with the gift of natural ingredients. All that presented in contemporary designed, sustainable materials – including partially recycled glass and FSC certified paper. This “green-living” concept is is the brand’s new step towards a commitment to preserving the future for the generations to come.
Nel-Olivia Waga for Acqua di Parma
With its new line Colonia Futura, Acqua di Parma embraces green living and sets sends first firm signals for a more sustainable future. Made with with ingredients that are of 99% natural origin, the Colonia Futura features notes of fresh bergamot, lemon, grapefruit, pink pepper, lavender, sage, woods, and vetiver.
Natural scents, the connection to nature and our planet, a purpose and a touch of coolness are the exact components which make today’s young – and next – generation feel free, happy, fresh and understood. Colonia Futura embodies these attributes. A perfect scent for fall season. I am a fan! Are you?
Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.
This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.
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