Acqua Di Parma – La Nuova Ecologica (Colonia) Futura

Nel-Olivia Waga
November 17, 2020
paid partnership

“Rooted in tradition, connected to our nature – with an outlook on our future.“  These are just some of the many sustainable values of Acqua di Parma’s new unisex scent Colonia Futura and the concept behind. Colonia Futura is rooted in tradition, expressing the core values of Colonia, the deep love for Italy –  with the gift of natural ingredients. All that presented in contemporary designed, sustainable materials – including partially recycled glass and FSC certified paper. This “green-living” concept is is the brand’s new step towards a commitment to preserving the future for the generations to come.

 

Nel-Olivia Waga for Acqua di Parma

With its new line Colonia Futura, Acqua di Parma embraces green living and sets sends first firm signals for a more sustainable future. Made with with ingredients that are of 99% natural origin, the Colonia Futura features notes of fresh bergamot, lemon, grapefruit, pink pepper, lavender, sage, woods, and vetiver.

 

Natural scents, the connection to nature and our planet, a purpose and a touch of coolness are the exact components which make today’s young – and next – generation feel free, happy, fresh and understood. Colonia Futura embodies these attributes. A perfect scent for fall season. I am a fan! Are you?

The new cologne has launched at the same time, as the brand’s new sustainability focused concept „Acqua di Parma Futura“, which embodies the Italian Arte di Vivere by embracing sophisticated rituals and authentic values. These are expressed in the brand’s environmental and social policy, shaping what it does while preserving for the future. Acqua di Parma’s journey to improve its environmental and social impact is committed to key factors such as products, people, processes, climate and community.

HER/etiquette

Founded in 2014, re-launched in 2019, by Nel-Olivia Waga. HER/etiquette is an international luxury lifestyle blog, that features curated stories coming from a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, we cover local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and philantropy.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative projects for luxury brands based on passion, purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.

This is our first step towards contributing to the global movement of creating a more positive impact within our community and beyond.

PLANT TREES WITH US

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.

This is our first step towards contributing to the global movement of creating a more positive impact within our community and beyond.

PLANT TREES WITH US

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