Acqua Di Parma x Poltrona Frau – The Smart Home Diffuser

Nel-Olivia Waga
March 15, 2022
in collaboration with

It’s a grey winter day in cold Switzerland. I’m sitting by a fireplace, closing my eyes, smelling some fresh scents: lemon, a sea breeze, a bit of orange, summer…

…and just like that I am sitting under my favorite lemon trees in sunny Capri, listening to the waves of the ocean and feeling the happy Italian vibes all around me…

(click here to read all about my Arancia di Capri experience)

That’s how fast you can beam yourself to your favorite Italian mood or summer destination, this winter – from the comfort of your home (especially, when you are as impatient as I am, for Italian summer to come)!

Acqua di Parma has exclusively collaborated with the historic Italian luxury brand Poltrona Frau. Both brands created this innovative smart home diffuser. This partnership has not only resulted in a cutting-edge product in terms of technology, design and sustainability, but also a new sensory experience for us to enjoy everyday in our homes.

Designed by the GamFratesi duo, the Smart Home Diffuser consists of two elements: the main body, which releases your favorite Acqua Di Parma fragrance, and a circular cover in fine Pelle Frau leather (available in different colours).

The Smart Home Diffuser is an avant-garde technology using solid Acqua Di Parma Home Collection fragrances contained in “pearls”. The device can diffuse up to three alternating fragrances into the air. I opted for my 3 favorite fresh, luminous summer fragrances from Acqua di Parma’s Home Collection: Buongiorno, Blue Mediterraneo Fico di Amalfi and Arancia di Capri.

If connected to Internet through a Wi-Fi network, it can be managed through a smart phone application or on a PC through a dedicated website. Alternatively, it can also be used off-line with the dedicated buttons. The cover for the Airound® Home Diffuser, created by Poltrona Frau in collaboration with Acqua di Parma, is a cutting-edge product that combines precision and poetry with simplicity and elegance. The next level of “Made in Italy” craftsmanship! Io adoro!

HER/etiquette

Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.

 

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CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.

 

PLANT TREES WITH US

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