Acqua Di Parma x Poltrona Frau – The Smart Home Diffuser

Nel-Olivia Waga
March 15, 2022
paid partnership

It’s a grey winter day in cold Switzerland. I’m sitting by a fireplace, closing my eyes, smelling some fresh scents: lemon, a sea breeze, a bit of orange, summer…

…and just like that I am sitting under my favorite lemon trees in sunny Capri, listening to the waves of the ocean and feeling the happy Italian vibes all around me…

(click here to read all about my Arancia di Capri experience)

That’s how fast you can beam yourself to your favorite Italian mood or summer destination, this winter – from the comfort of your home (especially, when you are as impatient as I am, for Italian summer to come)!

Acqua di Parma has exclusively collaborated with the historic Italian luxury brand Poltrona Frau. Both brands created this innovative smart home diffuser. This partnership has not only resulted in a cutting-edge product in terms of technology, design and sustainability, but also a new sensory experience for us to enjoy everyday in our homes.

Designed by the GamFratesi duo, the Smart Home Diffuser consists of two elements: the main body, which releases your favorite Acqua Di Parma fragrance, and a circular cover in fine Pelle Frau leather (available in different colours).

The Smart Home Diffuser is an avant-garde technology using solid Acqua Di Parma Home Collection fragrances contained in “pearls”. The device can diffuse up to three alternating fragrances into the air. I opted for my 3 favorite fresh, luminous summer fragrances from Acqua di Parma’s Home Collection: Buongiorno, Blue Mediterraneo Fico di Amalfi and Arancia di Capri.

If connected to Internet through a Wi-Fi network, it can be managed through a smart phone application or on a PC through a dedicated website. Alternatively, it can also be used off-line with the dedicated buttons. The cover for the Airound® Home Diffuser, created by Poltrona Frau in collaboration with Acqua di Parma, is a cutting-edge product that combines precision and poetry with simplicity and elegance. The next level of “Made in Italy” craftsmanship! Io adoro!

HER/etiquette

Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Conscious Luxury Marketing Specialist, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

 

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH