Amanase – Chocolate With So Much More Than Just Purpose

Nel-Olivia Waga
December 1, 2021

You probably haven’t heard of Amanase yet. But you have eventually eaten chocolate from the village it’s been produced. A small village in Suhum. About 70 km or 1.5 hours from Accra, the capital of Ghana, Africa. Some people would call it no man’s land, and some call it the place where chocolate delights are being reinvented.

Amanese’s Vision is chocolate without exploitation. The startup brings value creation to the country of origin of cocoa, Ghana. Producing the best, sustainable and fair pralines in the world!

Their mission is to make (the chocolate) world a better place by crafting fair and sustainable pralines that are changing the status quo of the cocoa industry – by creating fair paid jobs as well as providing an infrastructure that enables people to have access to education and healthcare.

 

From Tree to Praline: fair & sustainable are the key values of Amanase: Imagine buying a praline that is not related to exploitation, child labour and environmental abuse – instead you are doing something good for all the stakeholders involved along the entire value chain: from the farmers, producers to the environment.

Did you know?

Most cocoa farmers earn less than €1 per day, often working in harsh heat with no shade and are exposed to high levels of pesticides. But there is good news: with Amanese’s support, the value creation in Ghana will increase, which means more jobs, higher wages and no use of pesticides! And role model concepts for other businesses in the industry.

 

Amanese’s modern praline concept not only helps farmers to grow organically but also pay the highest organic cocoa premiums in West Africa – to ensure a life worth living and strengthen organic agriculture! Amanase is made to make a change – creating jobs, inspire hope and build the future.

Amanase’s first formal chocolate school is creating qualified jobs, offers educational training and builds important infrastructures to give young and aspiring people access to knowledge and education.

Almost 70% of the worlds cocoa comes from West Africa, but yet less than 3% of the world’s chocolate is made there. With each praline, each coated nut and each dipped fruit you eat –  Amanase is there to create new jobs! Each year about 8 students will get the chance of a full educational training – to learn the craftsmanship of a chocolatier and getting taught by experienced chocolatiers from all over the world.

 

Amanase Pralines = everything you want and nothing you don’t

You shouldn’t have to think twice about eating a praline.

That’s why Amanase reinvented the classic praline from a high sugar, plastic wrapped, industrial produced, environmentally harming and human rights violating product – to a fair, delicious, organic, sustainable and impactful piece of joy.

Amanase is using organic, biodegradable or recyclable materials – on top of that we developed a zero-waste-jar edition available here on www.amanase.com

 

 

HER/etiquette

Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Conscious Luxury Marketing Specialist, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

 

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH