In 2014 trend-conscious women in New York, London or Hong Kong had already given their lash looks and eyebrow styling to professional hands. Back then this movement had not arrived in Zurich yet. Until Autumn 2014, when Rabea Kühn opened Switzerland’s first BLASHY – Brow & Lash Bar – formerly known as LASH BAR.
Rabea’s forward thinking mindset and her passion for the beauty industry made her discover the potential in this area early on, and her success proved her right. The one-woman-show quickly turned into a team – and Blashy Bar into the number one place to go to for lashes and brows styling in Zurich. Two relocations and five years later, the BLASHY Group includes a multi-member women’s team, a studio in Zurich’s city centre as well as an academy with a large online shop aimed for beauty professionals.
I’ve known Rabea since the early beginnings of her career and from day 1 I was inspired by her positivity, her energy and enthusiasm – which is the reason that I have been a loyal client of hers and her kind team of professionals for over 5 years now. I took this opportunity to ask her about the latest natural trends on all things lashes and brows:
With beautiful lashes and perfectly shaped eyebrows, a woman feels more comfortable and groomed. The gaze is open and you automatically look more awake and vital – let’s say: a little kick for your self-confidence. If you don’t want to spend time with eyelash pliers, brow brushes and mascaras every morning, you have many possibilities to achieve long-lasting effects nowadays.
We’re a small-big team. That means small enough to keep the atmosphere cosy, but big enough to achieve great things. We are a strong team of amazing women and are proud to work in the most beautiful industry. So this way, our job is not only work, it’s our passion and it makes us happy to see our clients happy. We all share this spirit and try to make it perceptible and tangible in our every day activities. We always make sure that we develop strong team work, yet that each person is challenged and supported as an individual too. We never stop learning and thriving to become the best version of ourselves.
Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Author and Entrepreneur, most passionate about well-being, travel and art. Her work can regularly be seen in her column on FORBES. Her consulting studio HER CONCEPT, creates and co-ordinates holistic marketing projects for private banks, luxury brands and hotels around the world – based on strategies with passion, purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.
This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.
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