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More than ever before, what our world needs now is transformation, freedom and creative energy. It needs forces that strive for good and open new horizons, new possibilities. These were the intentions of a new thrilling collaboration: LADY GAGA x Dom Pérignon!
It’s a perfect match, which shows the connection between both icons and their mutual believe in freedom, artistic perfection, creative expression, re-invention and most importantly: in writing their own story… This collaboration is here to inspire you to do the same.
QUEENDOM is the first part of the collaboration which contains surreal artistic images and a video of Lady Gaga and the Dom Pérignon Vintage Rosé 2006 in collaboration with the renowned photographer Nick Knight accompanied by Lady Gaga’s latest song „Free Woman“.
Another part of this extraordinary artistic collaboration is a limited edition sculpture designed by Lady Gaga and Nicola Formichetti, the enthralling sculpture acts as a veil, enfolding a majestic jeroboam of Dom Pérignon Rosé Vintage 2005. The centerpiece of this collaboration is not just an object of design and desire. It’s an opportunity to do more: a chance to give something back.
Produced in 110 exclusive pieces, a Limited-Edition Sculpture by Lady Gaga for Dom Pérignon, will be sold in private sales and showcased in flagship Dom Pérignon locations. All of Dom Pérignon’s profits will be given to Lady Gaga’s Born This Way Foundation.
The foundation is committed to supporting the wellness of young people, and empowering them to create a kinder and braver world.
Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Conscious Luxury Marketing Specialist, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.
This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.
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