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More than ever before, what our world needs now is transformation, freedom and creative energy. It needs forces that strive for good and open new horizons, new possibilities. These were the intentions of a new thrilling collaboration: LADY GAGA x Dom Pérignon!
It’s a perfect match, which shows the connection between both icons and their mutual believe in freedom, artistic perfection, creative expression, re-invention and most importantly: in writing their own story… This collaboration is here to inspire you to do the same.
QUEENDOM is the first part of the collaboration which contains surreal artistic images and a video of Lady Gaga and the Dom Pérignon Vintage Rosé 2006 in collaboration with the renowned photographer Nick Knight accompanied by Lady Gaga’s latest song „Free Woman“.
Another part of this extraordinary artistic collaboration is a limited edition sculpture designed by Lady Gaga and Nicola Formichetti, the enthralling sculpture acts as a veil, enfolding a majestic jeroboam of Dom Pérignon Rosé Vintage 2005. The centerpiece of this collaboration is not just an object of design and desire. It’s an opportunity to do more: a chance to give something back.
Produced in 110 exclusive pieces, a Limited-Edition Sculpture by Lady Gaga for Dom Pérignon, will be sold in private sales and showcased in flagship Dom Pérignon locations. All of Dom Pérignon’s profits will be given to Lady Gaga’s Born This Way Foundation.
The foundation is committed to supporting the wellness of young people, and empowering them to create a kinder and braver world.
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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