Cheers With Purpose: Moët & Chandon x AMBUSH

Nel-Olivia Waga
March 6, 2021
paid partnership

For the first time Maison Moët & Chandon has collaborated with an artist to re-design its champagne bottle. The limited edition has been created with the 152 year old champagne house and Yoon, creative director of he fashion label AMBUSH. 

Available in limited quantities and at select retailers, the Moët Impérial and Nectar Impérial Rosé bottles designed by AMBUSH showcase the ‘rule-breaking’ vision that is shared by both Yoon and Moët & Chandon.

„I’m very honoured that Moët & Chandon chose me to be the first ever artist to collaborate with them on their iconic Moët Impérial bottles.“ says Yoon, co-founder and creative director of AMBUSH

The Maison’s choice of Yoon was driven by mutual values that include a pioneering spirit, craftsmanship, and transmission of know-how.

“The most challenging part of redesigning the Moët & Chandon bottle was keeping its recognizable codes while bringing my own esthetics to this iconic champagne.” she says.

At times like these it is crucial to both brands and the artist, not only to bring happiness to people’s glasses but also contribute to our planet. And so a project with purpose unfolded.

Donations to World Land Trust Foundation – Protecting the World’s most precious Terroirs.

Moët & Chandon has always taken pride in giving, which has contributed to the greatness of the Maison since 1743. A portion of the profits from limited-edition Moët & Chandon x AMBUSH sales will go to the World Land Trust – an international conservation charity that works to protect endangered natural habitats.

The support from the Moët & Chandon x AMBUSH collaboration will directly impede deforestation in the Ecuadorian Chocó Forest, thus protecting vulnerable species while combatting one of the leading causes of climate change.

HER/etiquette

Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Author and Entrepreneur, most passionate about well-being, travel and art. Her work can regularly be seen in her column on FORBES. Her consulting studio HER CIRCLE, creates and co-ordinates holistic marketing projects for doctors, hospitals, banks, luxury brands and hotels and health clinics around the world – based on strategies with transformation, passion, purpose, balance and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon      Donation to Togetherband.org

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon      Donation to Togetherband.org