The Code of Me – IWC Da Vinci Campaign 2017

Nel-Olivia Waga
June 10, 2017
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Time. The most precious and beautiful thing we have! The beauty of time for me means, that it never stands still. Time keeps moving – into one and the only right direction: forward. Keeping this in mind every day of my life, I try to fill the hours of the day with goals, dreams, precious moments, joy and love – by staying true to myself and to my values. That is #TheCodeOfMe.

After diving into the magic and mystic world around the Da Vinci Code for the launch of IWC’s new Da Vinci collection, I got to understand the story behind the unique design and movement of the IWC Da Vinci watches. This beautiful time keeper collection is a stylish daily companion of the precious moments we experience throughout our lives and keeps us moving forward with time.

My favorite detail about the IWC Da Vinci is the engraved Flower of Life on the back case of the watch. The spiritual pattern of overlapping circles, was an intensive topic of Leonardo Da Vinci’s studies and stands for the beauty of life, infinite possibilities and reminds us of how everything in this world is connected. This precious reminder on my wrist, makes pursuing my dreams and goals even more beautiful.

#IWCDaVinci #TheCodeofMe #TheCodeOfBeauty

Hair & Make-Up: Call List Agency
Watch: IWC Da Vinci Automatic 36, 18 carat gold with 54 diamonds (IW458310)
Dress: Ezgi Cinar

Photo and video credits:
IWC Schaffhausen


#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.



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