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Cold Winter work days are my favorite, when cozied up conscious knitwear by AQVAROSSA (and when accompanied by Muesli, the cutest cocker spaniel). AQVAROSSA is my new favorite conscious luxury label, that was founded in Zurich together with a design studio in London. The young brand focuses on creating timeless pieces with an emphasis on simplicity, quality, and sustainability.Â
Crafted from hand selected yarns including alpaca and the finest merino wool, each garment is designed as an investment piece for the modern woman’s wardrobe that will last for years to come.
AQVAROSSA carefully designs each collection as a curation of timeless pieces for the modern woman’s wardrobe. Every garment is crafted from the most luxurious and natural of yarns, in a way that combines modern sensibilities with respect for heritage, skill and the environment.
AQVAROSSA’S commitment to sustainable luxury means that the brand is mindful of every element involved in creating each collection, consistently ensuring the 3 main sustainable principles and brand values are always followed: CONSCIOUS, BIODEGRADABLE and MADE TO LAST.
CONSCIOUS: This includes respecting the people and animals who help bring them to life and being selective in the makers the brand works with to ensure their values are aligned. From small family businesses to fair trade certified producers – through social engagement the brand supports local communities and projects in Peru and beyond.
BIODEGRADABLE: The fibres used in the brand’s garments are natural and biodegradable – biodegradable fabrics leave no trace on this planet once they are no longer being worn.
MADE TO LAST: The pieces are designed to last – they are made from the highest quality materials and produced by skilled craftspeople whose attention to detail mean they can be worn for many years and passed on to the next generation.
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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