During this year’s SIHH, IWC Schaffhausen presented the launch of their new Da Vinci collection with the most spectacular concept they have ever created: “Decoding the beauty of time”. Take a look with me inside a day full of beauty, entertainment and surprises…

10:09

Arriving at the IWC Da Vinci Booth at SIHH Geneva…

10:14

…taking photos for IWC with Harold Cunningham.

10:20

Chris Grainger-Herr, the incoming CEO of IWC Schaffhausen, welcomes me at the booth and proudly presents the results of what he and his teams have been working on the past months. Stunning!

…then, he discovers my Leonardo Da Vinci “Codex Atlanticus” book clutch, that has especially been custom-made for me by Bags by M. for the occasion of the IWC Da Vinci Collection Launch.

“Culture is the best accessory” Isn’t it? Bags by M. produce, personalize and custom-make book clutches that tell a story. The exquisite By M. book clutches are handcrafted in a traditional Neapolitan bookbindery located in Palazzo Marigliano.

10:30

Speaking with Adriana Lima about about her code of beauty. Can you guess what it is?

“It’s being elegant and timeless.” she says.

11:00

Ready for the IWC Schaffhausen Mannequin Challenge with Ronan Keating. Can you spot me?

11:30

Taking a glimpse into CEO Georges Kern’s office, discovering the new IWC Da Vinci Collection. Christian Knoop, Creative Director of IWC Schaffhausen, shows me the new collection and tells me the story about “The Flower of Life”, that one can see on the back-side of the IWC Da Vinci watch.

 “The Flower of Life is a common symbol of many spiritual and religious teachings around the world. The Flower of Life has been found all over the world in many different religions. It is one of the oldest sacred symbols known to man. It is a geometrical shape that is made up of multiple overlapping circles of the same size. There is a huge amount of information and knowledge that can be gained from understanding the Flower of Life. It is considered to be sacred geometrythat contains ancient religious value and to sum it up it depicts the fundamental forms of space and time.” (Collective Evolution)

12:25

Time for a coffee…

…with these beautiful two souls (soon +1).
Ronan Keating and Storm Keating…

… speaking about POSITIVE LUXURY,
of which Storm Keating is an ambassador for.

Positive Luxury is an organization, that showcases luxury lifestyle brands who take pride in their craftsmanship, service and design whilst caring for their employees and their suppliers – and working hard to protect the planet’s people and resources. Of course,  IWC Schaffhausen is a part of it and has been awarded with the Butterfly.

The Positive Luxury Butterfly Mark is a trust symbol that stands for companies that care. This mark makes customers recognize positive brands and helps them make better buying decisions.

14:30

Having the honor to speak with a true legend:

Kurt Klaus, is the inventor of the ingenious autonomous IWC perpetual calendar mechanism and tells me some
fascinating secrets of TIME.

15:00

It’s time to leave – and get ready for the night…

… to decode the beauty of time… at the annual
IWC Schaffhausen SIHH Gala Dinner: Veni Vidi DaVinci…

…starting right on time at…

20:00

…with no other than a unique entertainer and
IWC Schaffhausen CEO Georges Kern…

… making the big announcements of leaving his IWC throne to take an incredible new position as the
Head of Watchmaking, Marketing and Digital at Richemont…

…and proudly handing the IWC scepter over to Chris Grainger-Herr, with whom Georges Kern has been working with for more than 10 years.

Welcome Chris!

23:00

Time to discover the real beauty of time and the secret of beauty at a stunning and very inspiring theatre performance.

What the code of beauty means to me?
It’s: staying true to myself, to my values and to my heart,
aiming for getting the best in life,
and giving the best of me to life in return.

That’s  #TheCodeOfMe.

Leonardo Da Vinci quotes it well:

“Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return.”

What is your code of beauty and what is your code of life?

 

LOOKS:

Hair & Make-Up: Bobbi Brown

Overall by Ewa Herzog available at Maison Gassmann Zurich

Gown by Ewa Herzog 

Watch: IWC Da Vinci 36 Automatic Moon Phase

Jewelry by Landolf Huber Zurich

Shoes by Jimmy Choo