As we celebrate Earth Day, let’s remember our commitment to the planet extends beyond just one day—it’s a daily pursuit. AVEDA, a 100% vegan and sustainable brand, that has been incorporated in my daily haircare routine for years, is living this pursuit from its core.

In this spirit, the launch of AVEDA’s limited edition botanical repair™ strengthening overnight serum embodies more than just a hair care product; it’s a step towards a healthier planet and support for communities in need.

Each purchase of the serum contributes $20 directly to charity: water, an organization that provides clean, safe drinking water to people in developing countries. This aligns perfectly with the ethos of Earth Day, emphasizing actionable steps to benefit both the environment and global communities.

Designed to work overnight, the serum repairs hair from the inside out. Its lightweight formula reduces split ends by 84% and creates a protective barrier to minimize future damage. The blend includes a bond-building plant molecule, a nourishing mix of certified organic oils, and a protective complex that shields against external harm. Suitable for all hair types and textures, this product ensures that anyone looking to improve their hair’s health can benefit.

The serum’s packaging is also thoughtfully designed, made from 100% ocean-bound plastic and adorned with artwork by Láolú Senbanjo. His designs reflect a commitment to sustainability and highlight the importance of our choices on environmental impact. Moreover, the delightful aroma of ylang-ylang, rose, marjoram, and other pure plant essences enriches the sensory experience, enhancing the nightly hair care ritual.

How to Use the Serum:

• For Daytime Use: Apply to your ends throughout the day for instant split end repair.
• For Nighttime Use: Before bedtime, apply generously. Don’t worry about using too much. Section your hair into four parts. Emulsify the product in your hands and work a generous amount into each section. Then, comb through with a paddle brush, as recommended by Bea Carmichael, Aveda Global Educator.

Your Botanical Repair™ Regimen:

• Step 1: Use strengthening shampoo to gently remove excess sebum, product buildup, and pollution.
• Step 2: Use strengthening conditioner daily or as needed to instantly detangle and help prevent breakage. Alternatively, use an intensive strengthening masque weekly for deep repair.
• Step 3: During the day, apply strengthening leave-in treatment to protect from heat damage and UV rays.
• Step 4: At night, use the strengthening overnight serum for intensive repair and to reduce split ends.

Follow this routine with your preferred Aveda styling products for complete hair care.