During my Singapore F1 trip in September this year, I’ve spent some exciting days in the vibrating city, with the teams of IWC Schaffhausen, HUGO BOSS and Mercedes Benz AMG as well as the F1 race drivers Lewis Hamilton and Nico Rosberg.
The three brands collaborated to support their mutual brand ambassadors, Lewis and Nico, and created an entertaining event series around the F1 Singapore Grand Prix Night Race.
The first event took place at Marina Bay Sands infront of the IWC Schaffhausen Boutique, where a F1 car simulator was set up, next to stylish HUGO BOSS outfits mixed with Lewis’ and Nico’s racing essentials. Here you can see some behind the scenes photos, that we have been shooting with the brands.
Lewis Hamilton was the first one to appear in front of his fans and press, to give interviews and take photos in front of his car simulator on stage at Marina Bay Sands. A more intimate experience the IWC clients and VIPs got, when Lewis came to the Boutique for a private meet and greet, that I have attended too (between shooting and filming a new spot for IWC & Mercedes Benz).
After this official “Meet and Greet” Lewis and I went straight to the studio to film new and truly fun spots for IWC and Mercedes AMG, which will be shown next year. Some behind the scenes photos, I can already share with you… 🙂
The following day, was all about Nico Rosberg, who had his public appearance at ION Orchid Singapore and also attended together with us, the private event at IWC’s beautiful ION boutique.
Nico is definitely my favorite driver, because he is such a talent: a nice, humble and kind person and I wish him the greatest success and luck for tomorrow’s final race in Abu Dhabi! I think, he deserves it most, to become the F1 World Champion 2016. Who’s your favorite?
We were wearing: IWC Schaffhausen and HUGO BOSS
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Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Author and Entrepreneur, most passionate about well-being, travel and art. Her work can regularly be seen in her column on FORBES. Her consulting studio HER CONCEPT, creates and co-ordinates holistic marketing projects for private banks, luxury brands and hotels around the world – based on strategies with passion, purpose and sustainable impact.
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