You probably think your skincare routine is so on point, because you’re using the right cleanser, a toner and the qualitative hydrating face cream. I can guarantee you, that you’re not alone with that thought. And I can also tell you: well done – for the basics. But are we basic? Do we want our skin to look basic? I bet you want your skin to look the best possible. So do I. 

Basics are key. No doubt. As with everything in life, we must create a great base first, to built something on it. The same goes for our skin. For a perfect, vital look and feel we have to take daily care of our cleansing, toning and moisturizing routine. Not only must we do it, but we must use the right type of products for our skin (the best way to find that out, is to ask for a personal consultation at your brand’s counter/boutique.

Having that sorted out, we can finally think of bringing our skin to the next level of beautiful. This is what the serum is for. I spoke with my personal skin care brand’s education specialist Katja Langenegger at LA MER, to learn more about the perfect serum.

What is a face serum?

It is a highly concentrated lotion, that delivers potent benefits deep within the skin’s surface. You can basically see it as a high-speed elevator, that brings your skin from the ground floor to the top of a building within seconds.

Why do I need a serum besides my basics?

Basics are key. Our skin, can still feel and look a little dry, matte, dehydrated from time to time. Our lifestyle causes these. May it be stress, the lack of sleep, too much sun, to little fresh air, air conditioning, poor nutrition. Just as we need a general doctor for the basics. The serum is a specialist for the special needs in this case. A face serum boosts our skin, with immediate visual effects.

What benefits can I expect from a face serum?

La Mer, for example, focuses on hydration, brightening and tightening It offers a range of „specialists“ for all kind of needs.

Find out more here: La Mer Serum

How to find the perfect serum for your skin?

Ask yourself what does my skin need? What is my current problem? Does it feel or look dry? Do I need more lifting or tightening? Do I need a glow? This is how you find the solution.

Should you not feel well in your skin, yet don’t know the problem? NO problem! Therefore, there are specialists. LA MER offers you personalized consultations at each of their counters, to find the perfect products for your skin’s needs.

How to use a serum?

After cleansing and applying your tonic, you apply your serum. Before your moisturizer. This order guarantees the fastest and best possible effect. You can use a boosting serum in the morning and a calming one in the night. To start using serums, you can also use one only at night, or only in the morning. Depending on how your skin reacts and what benefits you want to see. Sometimes you can even use it only every few days. This is a personal decision.

Am I allowed to mix brands?

Yes you are. If you know how and if it works for your skin. But in general your skin will benefit the most by using one brand at a time.

What is special about LA MER serums?

Built on a 360 concept „LA MER’s Mixology“ mostly focuses on treatments, train, target and transform. All products can be mixed and matched with each other. For the super advanced and „no time“ days, you can even mix your body lotion, your make up or moisturizer with a drop of your serum. This is very personal and one can absolutely play with it.

My personal tip: Learn your basics. Keep them your routine. And play, mix and match with your serums as your personal accessory, depending on the mood of your skin.

Which serum is the right one for you? Find it out here
(and receive a special welcome gift for shopping your first product):
LA MER