Fiji Water: It all Begins as a Cloud

Nel-Olivia Waga
June 3, 2019
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Fiji Water is much more than just a trend. Being in the know about water is the reason, why for years, Fiji Water has been my preferred water. Most of my mornings start with a bottle of Fiji Water followed by a short yoga and mediation session. Its soft and unique taste makes the start of my day even more harmonious and balanced.

This is why I wanted to share with you the story behind the source of Fiji Water’s unique taste, and why it is called “Earth’s Finest Water”:

Equatorial trade winds purify the clouds that begin FiJI Water’s journey through one of the world’s last virgin ecosystems. Every bottle begins as a cloud. As tropical rain falls on a pristine rain forest, it filters through layers of volcanic rock, slowly gathering the natural minerals and electrolytes that give FIJI Water its soft, smooth taste. The water collects in a natural artesian aquifer, deep below Earth’s surface, shielded from external elements by confining layers of rock. Natural pressure forces the water towards the surface, where it’s bottled at the source, free from human contact until you unscrew the cap.

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POSITIVE FACTS ABOUT FIJI WATER

+ The FIJI Water Foundation is one of the largest philanthropic organizations in Fiji and has focused its efforts and investments on three priority areas of development:
1. providing clean water access to rural communities;
2. building educational facilities and infrastructure that benefit children, teenagers and adults;
3. providing access to healthcare services to underprivileged communities.
+ Additionally, the Foundation offers disaster relief during floods and severe weather events that frequently impact the islands.
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Photo by Diana Kottmann. Video by Fiji Water ©

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