Forbes: Art For The Oceans – How Parley And Art Basel Create Impact

Nel-Olivia Waga
December 12, 2023
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As Art Basel Miami Beach 2023 concluded its run this past Sunday, the partnership between Art Basel and Parley for the Oceans emerged as a standout, catalyzing conversations around sustainability and environmental responsibility.

Art for the Oceans, the joint fundraising initiative from Art Basel and Parley for the Oceans that launched at the onset of the fair is calling for support to protect the oceans and address the devastating impacts of plastic pollution, climate change, and biodiversity loss.

Art for the Oceans, the brainchild of this collaboration, successfully brought together the realms of art, activism, and environmentalism. ]Parley’s Global Cleanup Network, promising the removal of one pound of plastic for every dollar donated, underscored a tangible commitment to positive change. This funds raised through this ongoing initiative will support Parley’s mission of transforming harmful and toxic materials, products and systems to create a better future where clean and healthy oceans connect us all.

At the heart of this collaboration were the Parley artist collaborations on display at Art Basel Miami Beach for the first time – bringing together unique surfboards created by Katharina Grosse, Jenny Holzer, and Keiichi Tanaami, along with limited-edition ocean tote bags. Works by influential contemporary artists like Ed Ruscha, Jenny Holzer, Katharina Grosse, Pipilotti Rist, Doug Aitken, Rosemarie Trockel and others adorned these items, created from Parley Ocean Plastic®, a premium material created from up-cycled plastic waste recovered from remote islands, waters and coastlines by Parley’s Global Cleanup Network. Each bag is made from approximately five intercepted plastic bottles. The unique pieces served as powerful symbols of creativity intersecting with environmental stewardship.

Parley presented a triptych by renowned artist, and long-time collaborator, Julian Schnabel titled Oceans, Climate, Life, displayed at Collins Park. This stood as a testament to the interconnectedness of humanity and the oceans. Originally created in 2015 for Parley’s mission at the United Nations Headquarters, the artwork prompted viewers to reflect on their role in nature

Throughout the public days of Art Basel Miami Beach, Parley hosted guided tours that provided an immersive experience, highlighting sustainability-themed artworks. Priced at $35 per ticket as a direct-donation, the tours not only provided art enthusiasts with insights into the creations but also contributed to the ongoing initiatives of the Parley Foundation.

As the curtains closed on Art Basel Miami Beach 2023, the artworks on display and highlighted during Parley’s guided art tours continued to resonate.

“With a long-standing history of collaborating with leading contemporary artists and art galleries, we wanted to highlight key artworks around the theme of sustainability and invite viewers to discover how art can transcend barriers of language and culture — and why art, and artists, are the perfect drivers for change.” — says Sara Jaurequi, Director of Parley Art Program.

Hugo McCloud’s ‘Shades of Hope 3’

Presented by Sean Kelly & Vielmetter Los Angeles, McCloud’s innovative use of single-use plastics and tar paper transformed everyday construction materials into symbols of hope and resilience.

Doug Aitken’s ‘Endless Ocean (1)’

Showcased by Gallery Eva Presenhuber, Aitken’s concentric rings of imagery provoked contemplation on the disintegration of natural order in the face of capitalist promotion.

Eric Fischl’s ‘Woman with Green Hat’

Displayed by Gallery Victoria Miro’s booth, Fischl’s blend of virtual reality painting and traditional bronze casting bridged the gap between the virtual and physical, reflecting the evolving relationship between technology and art.

Julian Charrière’s ‘Controlled Burn | Cooling Tower K.9’

Exhibited by Gallery Sies + Höke, Charrière’s work challenged prevailing perceptions of nature, utilizing materiality and deep time as lenses for exploration.

Laís Amaral’s ‘Untitled IV, Fio’ series 2023’

Showcased by Gallery Mendes Woods, Amaral’s acrylic on linen masterpiece explored the effects of environmental collapse on contemporary society, challenging linear expectations.

Hayley Barker’s ‘Swamp Mahogany’

Presented by Gallery INGLEBY, Barker’s work captured shifts in light and moments of transition, prompting reflection on the sanctity of the environment.

These artworks not only captivate with their aesthetic brilliance but also serve as profound reminders of the urgent need for environmental stewardship. Parley’s presence at this year’s show amplified the message, urging the global community to act swiftly for the oceans, climate, and life.

“The storytelling behind each artwork selected is truly unique, and helps communicate and connect to our mission.” Sara Jaurequi adds.

Read more on Forbes.com/sites/neloliviawaga/

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Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.

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CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

PLANT TREES WITH US

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