Forbes: Artist Chiharu Shiota Paints Chateau Mouton Rothschild’s 2021 Label

Nel-Olivia Waga
December 12, 2023
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Renowned Japanese artist Chiharu Shiota has shared her unique vision with Château Mouton Rothschild’s 2021 label, creating a captivating artwork titled “Universe of Mouton.” In this piece, Shiota masterfully captures the delicate relationship between humanity and nature, emphasizing the winery’s commitment to embracing the natural conditions that influence grape growth.

Shiota’s drawing portrays the slender silhouette of a human figure against a backdrop of splendid nature, highlighting the symbiotic connection between mankind and the environment. The figure, though seemingly small, holds a pivotal role in maintaining this delicate balance. Shiota poetically describes this equilibrium, stating, “Mouton is holding on to the balance of human and nature.

The four threads within the artwork symbolize the four seasons, anchoring time within the space of the composition. Each season brings its unique emotions—loneliness and sadness in winter, the planting of hope in spring, the richness of summer, and the fulfillment of fall. Shiota expresses, “It is like preserving the memory of the year in the wine,” emphasizing the profound connection between the artwork, the wine, and the memories encapsulated within.

Julien de Beaumarchais de Rothschild, co-owner of Château Mouton Rothschild, resonates with Shiota’s vision, describing the label as embodying “metaphorical realism.” He envisions the artwork as a vinegrower firmly grasping a fabulous cluster of grapes, emphasizing the fragility and fertility inherent in the relationship between humankind and nature.

Chiharu Shiota, born in Osaka in 1972 and currently based in Berlin, is renowned for transforming personal experiences and emotions into universal human concerns. Her artistic repertoire includes installations, sculptures, drawings, performance videos, photographs, and canvases. Notably, she received the Minister of Education’s Art Encouragement Prize for New Artists in Japan in 2008.

Since 1945 Château Mouton Rothschild has commissioned original artworks for each vintage’s label, creating the most unique collection in the world of contemporary art and wine (read more about it here). Artists like Salvador Dalí, Pablo Picasso, Jeff Koons, and even Prince Charles (today King Charles III) and many more have contributed. To celebrate the unveiling of the label for Château Mouton Rothschild 2021, an exclusive lot is being auctioned by Baron Philippe de Rothschild SA in collaboration with Christie’s. The lot, featuring various formats of the 2021 vintage, will benefit the Association Antoine Alléno, a charity founded by Michelin-starred chef Yannick Alléno. The funds raised will go to families affected by violence, providing comprehensive support programs.

As Château Mouton Rothschild continues its legacy of blending fine wine with contemporary art, Chiharu Shiota’s “Universe of Mouton” stands as a great example to the enduring harmony between nature, humanity, and the art of winemaking.

Read more on www.forbes.com/sites/neloliviawaga/

HER/etiquette

Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.

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CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

PLANT TREES WITH US

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