Forbes: Futuristic Design Meets Modern Art at TEFAF New York Spring

Nel-Olivia Waga
May 8, 2017
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For the first time, TEFAF New York Spring opened their doors at the historic Park Avenue Armory in Manhattan. The inauguration was celebrated with a splendid VIP Opening on Wednesday, attracting the world’s art elite. The fair that runs through Monday, May 8th, 2017 exhibits renowned modern and contemporary art and hosts the world’s top galleries. One of these galleries is Galerie Gmurzynska, which is known for its specially curated art presentations and for being a highlight at the world’s best art shows. The gallery has collaborated with top artists and designers, including Karl Lagerfeld, Christo and the late Zaha Hadid, just to mention a few.

Futuristic Design meets Modern Art at TEFAF New York Spring

Futuristic Design meets Modern Art at TEFAF New York Spring

This year, Isabelle Bscher, who is the 3rd generation to lead Galerie Gmurzynska, brought on board yet another celebrated designer, the scenographer and creative director Alexandre de Betak.

Modern Art meets Futuristic Design. Galerie Gmurzynska meets Bureau Betak.

Modern Art meets Futuristic Design. Galerie Gmurzynska meets Bureau Betak.

The artist created a futuristic, LED-design inspired booth for presenting important art pieces by the modern avant-gardes, including Alexander Rodchenko, Kazimir Malevich and Joan Miró. Alexandre de Betak, who has envisioned shows for fashion’s greatest such as Dior, Celine, Hermes or Calvin Klein, calls it “a brutalist yet minimalist and futuristic setting for a powerful art selection…”

A hidden art cabinet inside Galerie Gmurzynska's futuristic booth at TEFAF New York Spring

A hidden art cabinet inside Galerie Gmurzynska’s futuristic booth at TEFAF New York Spring

For this new vision of artistic experience, Galerie Gmurzynska, which was founded and led by powerful women across three generations, received a special position at the “Colonel’s Room” at the TEFAF New York Spring art fair.

Light and Design Concept by Alexandre de Betak

Light and Design Concept by Alexandre de Betak

“TEFAF has a great tradition of bringing together the best of design, antiques and art. So to have a fair of this caliber in New York City is very exciting”, says Isabelle Bscher. “Alexandre de Betak is an iconic stage designer who has created the most amazing environments, especially in the world of fashion. We always find it fascinating to have creative geniuses from other fields construct great surroundings for art. Alexandre has designed a compelling light grid, which juxtaposes modern and contemporary art.”

New York 03 mei 2017 Armory - TEFAF New York Spring 2017 - Preview Photo: Harry Heuts

New York 03 mei 2017
Armory – TEFAF New York Spring 2017 – Preview

See the original article on FORBES:
https://www.forbes.com/sites/neloliviawaga/2017/05/08/futuristic-design-meets-modern-art-at-tefaf-new-york-spring/#2b1356491bfe

HER/etiquette

Founded in 2014 and re-launched in 2019, by Nel-Olivia Waga. It is an international blog, that shares stories about luxury lifestyle under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Editor and Entrepreneur, most passionate about wellbeing, travel and art. Her work can regularly be seen in her column on FORBES. With her consulting firm HER CONCEPT, she creates and co-ordinates extraordinary marketing projects for private banks, luxury brands and hotels around the world – based on strategies with purpose and sustainable impact.

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#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

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Photo:
Harry Heuts

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon