Forbes: A Shift of Perception – The Coachella 2018 Art Installations

Nel-Olivia Waga
April 14, 2018
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Coachella Valley Music and Arts Festival 2018 has opened its golden gates in Indio, California.

https://www.forbes.com/sites/neloliviawaga/2018/04/14/a-shift-of-perception-the-art-installations-at-coachella-2018/#7bc799a070b2

Over two weekends, the festival held at the Empire Polo Club at the desert will host artists and guests from all over the world. Regular festival-goers are in the know that the Coachella Valley Music and Arts Festival is a holistic experience for the senses, which means entertainment on every level and beyond. Accompanied by an a-list lineup featuring Beyonce, The Weekend, Kygo or Jamiroquai over half a dozen large scale art installations are the center of attention this Coachella 2018. Nature’s play with colors of day, night, sunshine and sunset will create an immersive and visceral visual experience that invites attendees to question the familiar when observing the art in its scenery.  Whether through the artist’s choice of materials, the processes of their practices, or through action required of the viewer, this year’s work will demand a shift of perception.

Here is a first view at Coachella’s featured 2018 art installations:

SPECTRA by Newsubstance

Spectra by Newsubstance at Coachella 2018

The UK based design studio describes their Coachella work as “the space where architecture meets drama.” A seven-level column inspired by the colors of sunrise and sunset, made of 300 plexiglass windows and 6000 LED lights, blending cutting-edge technology and analogue design with stunning effect fashions a spectacular installation. An installation that one not only looks at but enters. The view and its color changes with every step all the way up to the top of Spectra’s observation deck, where visitors enjoy a breathtaking panorama of Coachella Valley.

SUPERNOVA by Roberto Bear & Rosario Marquardt, R&R Studios

Supernova by Roberto Bear & Rosario Marquardt, R&R Studios at Coachella Music Festival, 2018

Roberto Bahar and Rosario Marquardt of Miami based R&R Studios, return to Coachella two years after creating their iconic Bésame Mucho installation. SUPERNOVA is an explosion of light and color that exudes optimism and hope. By day, SUPERNOVA offers shade and a meeting place—a fantastic, utopian and contemporary American green at Coachella. At night, it transforms into a shining star that changes colors and seduces its viewers. SUPERNOVA is a fantasy that becomes real, a symbol for all that’s possibleWith origins in the sky, this radiant, polychromatic star contains 12 individual stars, jutting 40 feet in every direction. “It’s extraordinary and fantastic, but a familiar form,” says Roberto Behar and Rosario Marquardt. “It’s a mirage we can touch.”

Supernova by Roberto Bear & Rosario Marquardt, R&R Studios at Coachella Music Festival, 2018


 ETHEREA by Edoardo Tresoldi

ETHEREA by Edoardo Tresoldi at Coachella 2018

Named by Forbes as one of the 30 most influential European artists under 30, Italian artist Edoardo Tresoldi creates monumental wire mesh sculptures. His public interventions are known for transcending time and space, and instigating a dialogue between art and the world. ETHEREA – three baroque inspired buildings made of wire mesh create a cooling spot during the day for festival goers and transform into an even more ethereal and majestic space by night, when lit from within – “a dreamlike dimension and an abstraction of reality.”

Coachella Music Festival, 2018

PALM-3 WORLD STATION by Simón Vega

Palm-3 World Station by Simón Vega

Obsessed with history, politics, and popular culture, Simón Vega creates sculptures that parody Cold War spaceships and capsules, Mayan pyramids, modern buildings, and contemporary surveillance systems. The artist is known for creating humorous fusions between first and third worlds. His Palm-3 World Station is the largest sculpture in his Tropical Space Proyectos series commenting on the effects of the Cold War in Central America through his ironic and humorous views on the Space Race. A visualization of sharp contrasts to the technology of space and effects of polarized society.

Palm-3 World Station by Simón Vega at Coachella 2018

HER/etiquette

Founded in 2014 and re-launched in 2019, by Nel-Olivia Waga. It is an international blog, that shares stories about luxury lifestyle under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Editor and Entrepreneur, most passionate about wellbeing, travel and art. Her work can regularly be seen in her column on FORBES. With her consulting firm HER CONCEPT, she creates and co-ordinates extraordinary marketing projects for private banks, luxury brands and hotels around the world – based on strategies with purpose and sustainable impact.

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#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

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CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon