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The “barcode effect”? Have you ever heard of it? Women in their 30ies are not only confronted with it while shopping, but also when looking into the mirror. This is in fact how you call the small wrinkles around lips and mouth that happen to appear over the years. Now seems to be a solution for this. Swiss Smile has launched a new product, which intends to counteract against these wrinkles. The Oxygen Booster. It’s a product that moisturizes the skin around the lips on a deeply level and softens the fine lines instantly. So the area around the mouth becomes gentle, radiant and beautiful – as beautiful as the lips of every woman should be. I’m excited. You too?
Inspired by a weekend that was all about movies and film, during the Zurich Film Festival, I have selected famous movie scenes for you, that are all about the most beautiful lips of the film industry.
Der Barcode Effekt? Frauen Ab 30 befassen sich damit nicht nur beim Shoppen, sondern auch beim Blick in den Spiegel. Dieser ist nämlich die Bezeichnung für die kleinen Fältchen, welche sich im Laufe der Jahre um den Mund und die Lippen bilden. Nun gibt es eine Lösung dafür. Swiss Smile hat ein neues Produkt lanciert, welches dem entgegenwirken soll. Der Oxygen Booster. Ein Sauerstoff-Booster spendet tiefenwirksame Feuchtigkeit rund um die Mundpartie und mildert kleine Fältchen im Nu. Er macht die Mundpartie wieder sanft, strahlend und wunderschön – so wie die Lippen einer jeden Frau aussehen sollten. Ich bin begeistert. Ihr auch?
Inspiriert von einem filmreichen Wochenende anlässlich während des Zurich Filmfestival, habe ich hier die schönsten Lippenbekenntnisse der Filmwelt für euch rausgesucht”
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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