In ancient history and spiritual legends the bee symbolizes the sun aka the goddess and stands for community, celebration, positive karma, the wise use of nature as well as personal inner strength. These are only a few of the soft skills that are implemented into the house of Guerlain’s DNA and make the brand so successful. Since 1853 the bee is Guerlain’s main symbol and implemented into the logo. Based on the maison’s holistic, innovative support and research about the power of honey and the importance of bees for our planet, the „Abeille Royale“ line was created. The line is based on over 10 years of research in the field of skin-healing and anti-ageing benefits of honey.
As nature’s great alchemists, bees produce some of the most effective skin-healing substances in the world. Since antiquity honey has been used to bandage and heal injuries. Guerlain’s research team continually studies the secrets and mysteries behind bee products, analyses their benefits, classifies their particularities and identifies which of its qualities are pure enough to be suited to the skin’s needs.
Guerlain’s Abeille Royale line brings a feeling of warmth to me, inside and out. My skin feels calm, taken care of yet hydrated, lifted and plumped at the same time. A feeling of sun rays on my skin on a beautiful sunny morning. Knowing the history of the Abeille Royale and where their sustainably sourced honey ingredient comes from, makes the feeling even better.
The Double R Renew & Repair Serum stands out for its exclusive dual formula technology. While the renew formula uses a laminar gel to gently diffuse the skin with AHAs for gentle peeling results, the repair formula fluid lifts to help restructure the skin and create clearer contours. In all: two sensorial formulas in two honey shades, boasting two results. All in just one application.
Complete with a beautiful honey scent and color, each Abeille Royale skincare product of fers an exclusive skincare experience. All complete with inimitable formulas whose uncompromising effectiveness results from Guerlain Research’s expert levels of knowledge in their own way, each product improves the look of the skin from first application.
Neither an oil nor a water, Abeille Royale’s Youth Watery Oil pairs all the richness of an oil with the freshness of a lotion to create a revolutionary, addictively textured formula that immediately replumps the skin. Perfect for all skin types and seasons and with a powerful effectiveness unleashed by microbeads.
Positive Facts about the line:
+ From its many studies on how bee products repair skin, to its incredibly packaged, sensorial, amber-colored expert formulas, for 10 years, the Abeille Royale skincare line has constantly proven its effectiveness. This is all thanks to an approach that pairs transparency across production channels with a commitment to the protection of biodiversity and the creation of a beautiful and sustainable world. Through its formulas, ingredients, research studies and commitments, Abeille Royale demonstrates one beautiful fact: that luxury, efficiency and sustainability can all go hand in hand.
+ Reduce, Reuse, Recycle. The three R rule reigns supreme at Guerlain as every new project is tasked with attaining a goal of 100% new products designed to reduce their environmental impact by 2022. At the very forefront of this effort is the Abeille Royale line. Today, its cream pots launched in 2019 are the only ones that can be found made of 90% recycled glass. When paired with lighter packaging, this special glass has enabled an annual carbon footprint reduction of 44% and a water consumption reduction of 42%.
The Maison Guerlain is doing so much more around the world for the protection of bees and their environment which will be a topic of another upcoming article soon. Stay tuned.
Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.
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