Her Journey with IWC Part I: Pilot’s Watch Launch at SIHH 2016

Nel-Olivia Waga
January 23, 2016
paid partnership

This year, the Swiss watch manufacturer IWC Schaffhausen embarks on an adventurous journey  – and I was one of the first and lucky ones to join them from the very beginning.

THE DESTINATION OF IWC’s JOURNEY…

… IS THE FUTURE …

… AND THE FIRST STOP IS: SIHH IN GENEVA:

IWC is not only known for their fine watchmaking – but also for their art of entertaining and for throwing the most glitziest and buzzing events – loaded with lots of emotions and a VIP-caliber, that you can compare to the Oscars. This year – at SIHH, the Salon International de la Haute Horlogerie, IWC just topped everything that they have ever done before: For the launch of their new Pilot’s watch collection, IWC created a booth, that looks like, let’s call it a “Back to the 30ies Gentleman’s/Pilot’s Club”. Take a look with me behind the scenes of the happeing on the famous “SIHH Tuesday” and follow my journey with IWC. Let’s start with the first part of my “Flight Schedule.”.

Are you ready, Ladies and Gentlemen? – Then please fasten your seat-belts, expect many surprises & adventures and “come fly with us…”

TUESDAY, 19 JANUARY 2016

8.01 AM:
GOOD MORNING FROM THE INTERCONTINENTAL HOTEL GENEVA
Off to the IWC private terminal at SIHH

InterContinental-Hotel-Geneva-lobby

9.00 AM:
CHECKING-IN TO THE IWC TERMINAL AT SIHH

IWC Schaffhausen at SIHH 2016 - Day 1

Nel-Olivia Waga SIHH IWC

09.11 AM:
EXPLORING THE NEW PILOT’s COLLECTION & THE PILOT’s LOUNGE

IWC-journey-9346_worked

IWC Schaffhausen at SIHH 2016 - Day 1

09.40 AM:
DISCOVERING MY NEW PILOT’s WATCH, BEFORE MEETING IWC CEO GEORGES KERN AT HIS PRIVATE JET

Nel-Olivia Waga IWC Pilots Watch SIHH

IWC-journey-9353_worked

09.52 AM:
MASTERMIND BEHIND THE SIHH BOOTH CONCEPT AND IWC STRATEGIC DIRECTOR CHRISTOPH GRAINGER-HERR ALLOWS ME A FIRST GLIMPSE INTO GEORGES KERN’s STUNNING PRIVATE JET…

Christoph Grainger-Herr IWC SIHH_Chris Grainger

IWC-journey-9365_workedNel-Olivia Waga Private Jet IWC SIHH 2016 Georges Kern

10.00 AM:
READY TO BOARD IWC CEO GEORGES KERN’s PRIVATE JET – GETTING TO WEAR THE ORIGINAL TOP-GUN JACKET, FOR A JOURNEY IN REAL STYLE…

Goerges Kern IWC Private Jet Top Gun Jacket

PR DIRECTOR CLEMENS VON WALZEL IS TAKING SOME SNAPSHOTS BEFORE THE TAKE-OFF.

GEORGES KERN IWC PRIVATE JET TOPGUN JACKET NEL-OLIVIA WAGA

Nel-Olivia Waga HER ETIQUETTE Georges Kern Topgun Private Jet SIHH IWC

IWC Schaffhausen at SIHH 2016 - Day 1

10.59AM:
FLYING HIGH WITH MY IWC PILOT

12509271_1740576736179171_2146699326242937708_n

1.00 PM:
BACK AT THE BOOTH – KAROLINA KURKOVA AND ADRIANA LIMA ARRIVE

IWC Schaffhausen at SIHH 2016 - Day 2

1.47 PM:
TIME FOR SOME FUN WITH ADRIANA AND KAROLINA, SHOWING OUR NEW IWC PILOT WATCHES

IWC-journey-9462B_worked-1

IWC-journey-9469B_worked-1

2.03 PM:
RECORDING SNAPCHAT-VIDEOS FOR IWC & SPEAKING ABOUT HOW PROUD WE ARE TO WEAR OUR NEW PILOT’s WATCHES

Nel-Olivia Waga Karolina Kurkova IWC SIHH

2.44 PM:
COFFEE BREAK AT THE PILOT’s BAR

IWC-journey-9369_worked

IWC-journey-9447_worked

3.02 PM:
HANGING OUT & ENJOYING A FUN AFTERNOON AT THE PILOT’s LOUNGE….

WITH SANDRA BAUKNECHT…

IMG_0757

 … MORITZ BLEIBTREU, NICO ROSBERG, LEWIS HAMILTON, ELYAS M’BAREK…

Lewis Hamilton, Nico Rossberg, Elyas Mbarek, Moritz Bleibtreu IWC SIHH

…SCOTT EASTWOOD, HILARY SWANK, CHRIS EVANS & MARC FORSTER.

600385427TB095_IWC_Schaffha-1

IWC-journey-9398_worked

4.00 PM:
QUICK CHAT WITH BEAUTIFUL IWC CMO FRANZISKA GSELL, BEFORE A LAYOVER AT THE HOTEL – TO GET READY FOR THE IWC GALA DINNER

Franziska Gsell IWC CMO SIHH Nel-Olivia Waga

WHAT HAPPENED AFTER 5PM?
FIND IT OUT IN PART 2 OF “HER JOURNEY WITH IWC”…  😉

TO BE CONTINUED….

DISCOVER THE NEW PILOT’s WATCH

SCHWEIZ IWC PILOT'S WATCHES COLLECTION 2016

The design is strongly influenced by the beginnings of the exclusive pilot’s watches. IWC has reduced the dial of the recently presented Pilot’s Watch Automatic 36 to the essentials. The new three-hand watch is the smallest of all IWC watches with 36mm case diameter. It embodies elegance and understatement – with its size it is particularly suitable for smaller wrists – a perfect fit for a female wrist. You can choose from five models with three dial versions – the bracelets made of alligator leather and partially polished stainless steel offer more choices. The precision in the execution of each IWC wristwatch is spectacular – the Pilot’s Watch Automatic 36 is not only visually compelling – it is waterproof, protected against magnetic fields and thanks to the antireflective sapphire glass always easy to read.

Since 2013 IWC dedicates special editions the famous hero “Le Petit Prince” by the French writer Antoine de Saint-Exupéry who was not only a poet, but also an avid pilot and adventurer. The Big Pilot’s Watch Annual Calender Edition “Le Petit Prince” emphasizes on the little prince’s journey through the universe. The annual calendar is an innovation in the watch portfolio – three separate windows clearly indicate the year, the month and the day. The Little Prince can be seen on the underside of the Pilot’s watch behind sapphire glass. He invites you to fly like himself and to discover new and exotic places – and time actually does fly with this magnificent watch.

Who does not know that inconvenient adjustment of the time on your wristwatch as soon as you enter a different time zone. Everyone who travels a lot, including me, will appreciate the Pilot’s Watch Timezoner Chronograph. With a simple twist, the time zone can be easily adjusted on the outer edge of the luxury watch. Also the Daylight Saving Time, which does not exist everywhere in the world, has been taken into account – and still the watch convinces by its clarity. Twelve cities on the city ring represent the different time zones. The brown watch strap made of cow-hide was carefully aged, so that it seems as if the clock had already traveled similar distances as its wearer. IWC now brings back the traditional feel of Pilot’s watches, which used to have leather straps back in the days. The presentation of the new IWC collection showcases the perfection of the limited editions and answers the question of why they find so many collectors and enthusiastic fans – including me!

“”””””””””””

In diesem Jahr begibt sich die Schweizer Uhrenmanufaktur IWC Schaffhausen auf eine Reise – und ich gehöre zu den glücklichen Ersten, auf dieser Reise dabei zu sein. Die Reise von IWC geht ganz klar in die Zukunft – und die erste Destination war die SIHH: das Highlight eines jeden IWC-Jahres (siehe oben).

Trotz hochmoderner Technologie besinnt sich das Design der exklusiven Flieger-Uhren auf seine Anfänge. Die Designer haben das Ziffernblatt der gerade vorgestellten Pilot’s Watch Automatic 36 aufgeräumt und auf das Wesentliche reduziert. Die neue Dreizeigeruhr ist die kleinste aller IWC Uhren mit 36mm Gehäusedurchmesser. Sie verkörpert Eleganz und Understatement – besonders geeignet ist sie für schmale Handgelenke – besonders geeignet für Frauen. Zur Auswahl stehen fünf Modelle mit drei Ziffernblattversionen – die Armbänder aus Alligatorenleder und teilpoliertem Edelstahl bieten weitere Auswahlmöglichkeiten. Die Präzision in der Ausführung macht jede der Uhren zum absoluten Schmuckstück – die Pilot’s Watch Automatic 36 ist nicht nur optisch überzeugend – sie ist wasserdicht, magnetfeldgeschützt und dank des entspiegelten Saphirglases jederzeit gut ablesbar.

Seit 2013 widmet IWC dem bekanntesten Helden “Le Petit Prince” des französischen Schriftstellers Antoine de Saint-Exupéry immer wieder Sondereditionen. Saint-Exupéry war nicht nur Schriftsteller, er war auch begeisterter Pilot und Abendteurer. Die Big Pilot’s Watch Annual Calender Edition “Le Petit Prince” greift die Reise des kleinen Prinzen durchs Universum auf. Der Jahreskalender ist eine Neuheit bei der Uhrenmanufaktur – drei separate Fenster zeigen Jahr, Monat und Tag an. Der kleine Prinz ist auf der Unterseite der Fliegeruhr unter dem Saphirglasboden zu sehen. Er lädt zum Fliegen ein, um wie er selbst Neues zu entdecken und exotische Orte zu bereisen – mit dieser imposanten Uhr vergeht die Zeit dabei wie im Fluge.

Wer kennt es nicht, das lästige Umstellen der Uhrzeiger, sobald man sich in einer anderen Zeitzone befindet. Wer so wie ich viel unterwegs ist, wird den Pilot’s Watch Timezoner Chronograph zu schätzen wissen. Mit einem einfachen Dreh lässt sich die Zeitzone spielend leicht am Außenrand der Luxusuhr verstellen. Auch auf die Sommerzeit, die nicht überall auf der Welt existiert, geht die Uhr ein und überzeugt durch ihre Übersichtlichkeit. Zwölf Städte stehen stellvertretend für die Zeitzonen auf dem Städtering der Uhr. Der braune Riemen aus Rindsleder wurde durch seine Behandlung schonend gealtert, sodass es wirkt, als habe sei die Uhr bereits ähnlich weitgereist wie sein Träger. Somit besinnt sich IWC nun verstärkt auf traditionelle Fliegeruhren zurück, die allesamt über einen robustes Lederarmband verfügten. Die Präsentation der neuen IWC Watches Kollektion überzeugt durch die Perfektion der limitierten Uhren und beantwortet die Frage, warum sie so viele Sammler und begeisterte Träger finden.

 #B_ORIGINAL   #IWCSIHH   #IWCPilot

Outfit: Ewa Herzog by Gassmann Zürich

HER/etiquette

Founded in 2014, re-launched in 2019, by Nel-Olivia Waga. HER/etiquette is an international luxury lifestyle blog, that features curated stories coming from a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, we cover local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and philantropy.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative projects for luxury brands based on passion, purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.

This is our first step towards contributing to the global movement of creating a more positive impact within our community and beyond.

PLANT TREES WITH US

Photos:
Charles-Elie Lathion and IWC Schaffhausen

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.

This is our first step towards contributing to the global movement of creating a more positive impact within our community and beyond.

PLANT TREES WITH US

BOOK OF THE MONTH

Paid partnership with Amazon