Ici Maintenant – A Business Woman’s New Best Friend

Nel-Olivia Waga
April 10, 2017
paid partnership

A regular day in my life? This doesn’t exist, to be honest. Every day is different. Whereas others have a daily structure in their work days, mine is called: flexibility for my clients and projects, 24/7. But wouldn’t it be boring, if it wasn’t so?

In my job I am constantly “on the go”. There are days, that start by boarding an airplane in the early morning hours and end 24h later by getting home or to the hotel. Within those 24h I might be at airports, in taxis, have formal business meetings in offices, a walk in a park with a friend in between, a lunch with clients, a casual drink with business partners – followed by an event or a black tie gala. For those who know what it means to have such packed days on business trips, those also know that a women would preferably need to have 10 different outfits – one for each occasion. From business to casual and elegant to red carpet. Unfortunately most women do not have time to get changed 10 times a day, neither the desire to carry a suitcase from A to B. So, this is the solution: combine your outfit for it to fit to every situation. And what is an essential of a working woman’s wardrobe? The skirt!

That is, what high-fashion specialist Tamara Stadler also had in mind, after living such a busy work-life between Paris, Milan, New York – and: St. Gallen. This is her hometown and the city, where the world’s famous lace is being produced. This led her to a brilliant idea, that today is called: ICI MAINTENANT. A truly beautiful solution for busy ladies, who like to be perfectly dressed in every occasion: super comfortable and fashionable lace skirts produced in St. Gallen, Switzerland (St. Galler Spitze). They make every woman look wonderful, classy and the skirts fit every shape, but more important: every occasion. From St. Gallen, Tamara sends out a message to the world:

“There is a freedom in fashion today not seen before: everything is possible, anything is permissible, nothing is conventional. Fashion today is fun. At ICI MAINTENANT, we help our customers write their own rules. Why skirts? Because skirts still belong to women. They are versatile and effortlessly feminine. Women wear skirts. Not because we have to. Because we want to. The skirt, a feminine statement – ICI MAINTENANT.”

Ein gewöhnlicher Tag in meinem Leben? Den gibt es nicht! Denn jeder Tag ist anders. Was bei manchen ein geregelter Tagesablauf ist, heisst bei mir Flexibilität für meine Kunden und Projekte – und das 24/7. Wäre doch langweilig, wenn es nicht so wäre, oder? 😉

In meinem Job, bin ich ständig „on the go“. Es gibt Tage an denen ich morgens in den Flieger steige und erst 24 Stunden später nachhause oder ins Hotel-Bett komme. In diesen 24 Stunden könnte ich dann am Flughafen oder im Taxi sein, habe formelle Business-Meetings in Büros, dazwischen mal auch einen Spaziergang mit Freunden, einen Lunch mit Kunden, casual Drinks mit Geschäftspartnern – und in der Nacht: Events oder Black-Tie Dinners. Für diejenigen, die solch ein Schedule kennen, die wissen, dass FRAU eigentlich 10 verschiedenen Outfits für all die Termine an einem solchen Tag bräuchte. Von super formell bis leger/casual und dann wiederum elegant und ready für den Red Carpet. Leider hat FRAU oft nicht die Zeit sich 10 mal am Tag umzuziehen. Der grosse Koffer mit all den Outfits ist auch nicht so praktisch, um schnell von A nach B zu kommen. Somit gibt es nur eine Methode: Kombinieren. Welches Kleidungsstück ist das wichtigste einer Frau und am besten zu den Dress Codes Business, Smart Casual oder Black Tie kombinierbar: der ROCK.

Genau das dachte sich auch die High-Fashion-Spezialistin Tamara Stadler, die jahrelang einen solchen Business-Lifestyle von Paris über Mailand bis New York gelebt hat. Sie gründete ICI MAINTENANT, eine bezaubernde Lösung für busy Frauen, die gerne in jeder Situation passend gestylt sein möchten – und ein Fashion-Statement setzen: taillierte und wunderschöne sowie super bequeme Röcke aus echter St. Galler Spitze, eine perfekte Figur machen, sich anpassen und zu allen Anlässen kombinierbar sind. Aus ihrer Heimat St. Gallen trägt sie Tamara ihre Nachricht in die Welt hinaus: “Mit ICI MAINTENANT können unsere Kundinnen Dekaden ineinander fliessen lassen und die Regeln neu erfinden. Einzige Beständigkeit ist der Wandel, Neues und Unerwartetes werden gemischt. Und wir verlieren dabei nie die wertvolle Schweizer Qualität aus den Augen.“ erklärt die ambitionierte Designerin. „Der Rock also. Der Rock, weil er noch immer den Frauen gehört. Der Rock, vielseitig einsetzbar. Unschlagbar feminin. Nicht, weil wir müssen, weil wir wollen. Der Rock; die Ansage einer Frau – ICI MAINTENANT.

Shop it here:

www.icimaintenant.ch

Photographer: Andrea Monica Hug
Skirt: ICI MAINTENANT
Jewelry: Landolf & Huber Juweliere and Casual Luxury
Location:
Atlantis by Giardino

HER/etiquette

Founded in 2014 and re-launched in 2019, by Nel-Olivia Waga. It is an international blog, that shares stories about luxury lifestyle under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Editor and Entrepreneur, most passionate about wellbeing, travel and art. Her work can regularly be seen in her column on FORBES. With her consulting firm HER CONCEPT, she creates and co-ordinates extraordinary marketing projects for private banks, luxury brands and hotels around the world – based on strategies with purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

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HER ETIQUETTE

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon