Forbes: Inside Château Mouton Rothschild: The Holy Grail Of Art In Wine

Nel-Olivia Waga
December 9, 2022
paid partnership

Pablo Picasso, Joan Miro, Marc Chagall, Andy Warhol, Anish Kapoor, Olafur Eliasson. These are only few of the artists, who created unique artworks for the label of Château Mouton Rothschild, in the past decades. Château Mouton Rothschild is undoubtedly one of the best red wines in the world, yet these art collaborations make the experience of enjoying and collecting those wines, extra special. Facts, that are already known to the world. But there is something, that is not public.

Chateau mouton paintings for the labels
© CHATEAU MOUTON ROTHSCHILD

I would really call it the “holy grail of art in wine”. A special exhibition on the grounds of Château Mouton Rothschild in Bordeaux, which showcases all original artworks (and some behind the scenes details) ever created for the house’s labels. The names, works, and history you discover there have a quality, to which only the best museums in the world can live up to. An exhibition, that is only visitable in person, by invitation or appointment, and that has a strict non-photo policy.

BPHR-salle etiquette-013-1
© CHATEAU MOUTON ROTHSCHILD

When you enter these holy halls on a path from wine to art, you just think: “Wow, I had no idea something like this even exists.”

Joan Miró, for example, created a painting for the Château Mouton Label 1969: Dominated by a vast, blood-red grape, his work includes a discreet but witty obeisance to the family: the blue and yellow of the famous Rothschild horse racing colors.

Château Mouton Rothschild 1969 - Miro
© CHATEAU MOUTON ROTHSCHILD

For the 1973 label, the year of Picasso’s death, Château Mouton paid tribute to the late artist and took one of his watercolor paintings from 1959. Picasso’s wife was invited to select a fitting art work to adorn their wine bottle.

Château Mouton Rothschild 1973 - Picasso
© CHÂTEAU MOUTON ROTHSCHILD

1973 was also the year, when Château Mouton has achieved the status “Premier Cru”. A significant milestone in the wine’s history.

Château Mouton Rothschild, Le Grand Chai - The Barrel Hall, crédit photo Alain Benoit - Studio Deepix
Château Mouton Rothschild, Le Grand Chai – The Barrel Hall, @ CHÂTEAU MOUTON ROTHSCHILD, ALAIN BENOIT – STUDIO DEEPIX

In 1975 Andy Warhol worked, as always inspired by photographs, on a painting, that was juxtaposing different studies of Baron Pilippe de Rothschild.

Château Mouton Rothschild 1975 Warhol
© CHÂTEAU MOUTON ROTHSCHILD

The 2009 label by the sculptor, painter and visual contemporary artist Anish Kapoor expresses the fertile thrust of plant life, the result of an intense encounter between matter and light. At once austere and flamboyant.

Château Mouton Rothschild 2009 Kapoor
© CHÂTEAU MOUTON ROTHSCHILD

The 2019 label has been illustrated by the Icelandic artist Olafur Eliasson, showing the Solar Iris of Mouton by Olafur Eliasson, celebrating the alliance of sun and wine.

l
© CHÂTEAU MOUTON ROTHSCHILD

Solar Iris of Mouton is a map of all the sunsets and sunrises that take place over a year at Château Mouton Rothschild,” the artist said. The work is divided into two horizontal strips, the upper part representing daytime with its golden hues, the lower part the night in midnight blue.” The unveiling celebration took place at Château de Versailles in 2021.

From last year’s label theme: the sun, Château Mouton moves to this year’s theme: the moon.

Château Mouton Rothschild, Peter Doig 2020
© 2020CHÂTEAU MOUTON ROTHSCHILD

On the occasion of the reveal of the label for Château Mouton Rothschild 2020, illustrated by the British artist of Scottish origin Peter Doig, Baron Philippe de Rothschild SA, in partnership with Sotheby’s, organized an exceptional online auction which raised EUR 175,000 The proceeds, minus expenses, will be donated to the firefighters of the Bordeaux region (SDIS 33) to provide them with additional fire prevention equipment.

Château Mouton Rotshchild, Fronton - Front Wall, crédit photo Pierre Grenet - Astoria Studio
Chateau Mouton, FrancePIERRE GRENET /// ASTORIA ATELIER

“In 2022, which promises to be a great vintage, parts of our region were ravaged by major wildfires. That is why, as we reveal the artist and the artwork created to illustrate the label of Château Mouton Rothschild 2020, we decided, in partnership with Sotheby’s, to organize the sale by auction of an exceptional lot, the entire proceeds from which will be donated to the firefighters of the Gironde department. In doing so, we wish to add our voice to the universal expressions of gratitude and admiration they so richly deserve and support their work in a practical way, especially in terms of prevention.” the Rothschild family says.

HER/etiquette

Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

 

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH