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Business as usual: it’s a Wednesday afternoon,  4PM in Monaco and you are already late for your flight… You step outside your hotel and rush into a car. You tell the driver to go fast… until you realize that he’s not just a “driver”…
Watch the video, to see what happens, when the F1 World Champion Nico Rosberg gives you a ride to the Airport…. 😉
I am very happy to share this global campaign with you, that I filmed for IWC Schaffhausen and Mercedes AMG Petronas together with Nico Rosberg.
Watch: IWC Portugieser Chronograph Outfit: BOSS
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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