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Blue resonates with my very essence, invigorating my body, mind, and heart. My happiest, most tranquil moments are by the water. We, like our planet, are primarily composed of water, interconnected by the vast oceans that breathe life into Earth. Let’s embrace daily actions that uphold the health and vitality of these oceans, recognizing that everything is interlinked.
Each year, I team up with LA MER to champion the preservation of our oceans, aiming for a brighter future for us and the coming generations. Over 70% of Earth’s expanse is water. With the mission of #LaMerBlueHeart, the brand aspires to hit an even more inspiring milestone: by 2025, they pledge that over 75% of their packaging will be recycled, recyclable, reusable, refillable, or recoverable.
For a decade and a half, LA MER has steadfastly supported global ocean conservation initiatives through La Mer Blue Heart. Collaborating with eco-advocates and launching the La Mer Blue Heart Ocean Fund, they’ve lit the path towards healthier seas. But this mission is just gaining momentum. Protecting the oceans is a collective endeavor, demanding trust, collaboration, and a shared aspiration for a promising future. LA MER is resolutely committed to safeguarding marine habitats worldwide, aiming to bequeath thriving oceans to future generations. Through the benevolent contributions of the LA MER Blue Heart Oceans Fund, the brand seeks to instigate positive impacts that culminate in significant transformative waves.
Join our movement. Lend your support, amplify awareness, care for our world, and contribute in your unique way to enhancing the well-being of both the oceans and our planet.
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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