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On the occasion of World Oceans Day, La Mer launched it’s annual collector’s edition of the “Creme de la Mer” to raise awareness for the protection of the oceans and the La Mer Blue Heart Oceans Fund. The fund focuses on protecting ocean habitats by expanding Marine Protected Areas and empowering ongoing ocean conservation projects around the globe.
This year La Mer also supported its Blue Heart Oceans Fund with a remarkable campaign throughout New York: The La Mer Wave Walk. La Mer created an art exhibition by bringing together 50 culture-defining personalities such as celebrities, designers, artists, entrepreneurs and letting them create and design their own wave art work. These personalities were able to bring their message to the world.
Here are my favorites:
“Mother Ocean” by Cara Delevigne
“Heart of the Ocean” by Rita Ora
“Rhapsody in Blue” by Sienna Miller
“Rise” by Suki Waterhouse
“No Fish” by Vivienne Westwood
The results ended in a striking art walk through New York, with each piece being auctioned at the end of the campaign, in collaboration with ocean conservation organization Project 0 and Sotheby’s. All net proceeds going to ocean protection efforts.
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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