On the occasion of World Oceans Day, La Mer launched it’s annual collector’s edition of the “Creme de la Mer” to raise awareness for the protection of the oceans and the La Mer Blue Heart Oceans Fund. The fund focuses on protecting ocean habitats by expanding Marine Protected Areas and empowering ongoing ocean conservation projects around the globe.
This year La Mer also supported its Blue Heart Oceans Fund with a remarkable campaign throughout New York: The La Mer Wave Walk. La Mer created an art exhibition by bringing together 50 culture-defining personalities such as celebrities, designers, artists, entrepreneurs and letting them create and design their own wave art work. These personalities were able to bring their message to the world. The results ended in a striking art walk through New York, with each piece being auctioned at the end of the campaign, in collaboration with ocean conservation organization Project 0 and Sotheby’s. All net proceeds going to ocean protection efforts.
Here are my favorites:
“Mother Ocean” by Cara Delevigne
“Heart of the Ocean” by Rita Ora
“Rhapsody in Blue” by Sienna Miller
“Rise” by Suki Waterhouse
“No Fish” by Vivienne Westwood
Founded in 2014 and re-launched in 2019, by Nel-Olivia Waga. It is an international blog, that shares stories about luxury lifestyle under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Editor and Entrepreneur, most passionate about wellbeing, travel and art. Her work can regularly be seen in her column on FORBES. With her consulting firm HER CONCEPT, she creates and co-ordinates extraordinary marketing projects for private banks, luxury brands and hotels around the world – based on strategies with purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.
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