Louis Vuitton and the United Nations Children’s Fund (UNICEF), the leading humanitarian and development organization, have signed a global partnership to support the most vulnerable children around the world. The aim is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.
Celebrities, brand ambassadors, clients and friends from all over the world are participating at the #MAKEAPROMISE campaign to raise awareness and to help children in urgent need – by taking photos of their pinky promise while wearing Louis Vuitton’s specially for this project designed Silver Lockit. The lockit is a symbol of protection, inspired by the unpickable tumbler lock that was invented by Georges Vuitton back in 1890 to protect his clients’ most precious belongings. For each sale of a silver lockit pendant or bracelet Louis Vuitton will donate 200 USD to UNICEF.
Bianca Gubser Keyman and I are honored for being the Louis Vuitton x UNICEF Swiss Brand Ambassadors and for sharing our pinky promise with our friends, families, readers and followers. Our pinky promise is to LIFE, to LOVE and to HOPE for the best future of today’s children.
Join us now on www.louisvuitton.com/lvforunicef and support the good cause.
Bianca Gubser Keyman & Nel-Olivia Waga shooting for
Original Date: March 23, 2016
Updated November 8, 2016
Founded in 2014 and re-launched in 2019, by Nel-Olivia Waga. It is an international blog, that shares stories about luxury lifestyle under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Editor and Entrepreneur, most passionate about wellbeing, travel and art. Her work can regularly be seen in her column on FORBES. With her consulting firm HER CONCEPT, she creates and co-ordinates extraordinary marketing projects for private banks, luxury brands and hotels around the world – based on strategies with purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.
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