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Louis Vuitton and the United Nations Children’s Fund (UNICEF), the leading humanitarian and development organization, have signed a global partnership to support the most vulnerable children around the world. The aim is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.
Celebrities, brand ambassadors, clients and friends from all over the world are participating at the #MAKEAPROMISE campaign to raise awareness and to help children in urgent need – by taking photos of their pinky promise while wearing Louis Vuitton’s specially for this project designed Silver Lockit. The lockit is a symbol of protection, inspired by the unpickable tumbler lock that was invented by Georges Vuitton back in 1890 to protect his clients’ most precious belongings. For each sale of a silver lockit pendant or bracelet Louis Vuitton will donate 200 USD to UNICEF.Â
Bianca Gubser Keyman and I are honored for being the Louis Vuitton x UNICEF Swiss Brand Ambassadors and for sharing our pinky promise with our friends, families, readers and followers. Our pinky promise is to LIFE, to LOVE and to HOPE for the best future of today’s children.
Join us now on www.louisvuitton.com/lvforunicef and support the good cause.
Bianca Gubser Keyman & Nel-Olivia Waga shooting for
Original Date: March 23, 2016 Updated November 8, 2016
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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