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Being back in New York feels  a bit like coming home – after spending the summer here this year! You meet your friends, clients and business partners. You go to your favorite restaurant or cookie shop and everyone remembers you  – as if you were never gone… You feel this energy, the buzz that lives in every corner of this city and you just want to rule the world! And this is exactly how I felt, when shooting the MY TURN video for Piaget in a helicopter and on Wallstreet. My amazing team Rahel Steppacher, Andrew Price, Daniel Zvereff and I had a fantastic time and took lots of great photos behind the scenes, that I wanted to share with you today.
Zurück in New York zu sein, fühlt sich gerade an, als wäre ich wieder “zuhause”, nachdem ich dieses Jahr den Sommer hier verbracht habe. Du triffst Freunde, Kunden und Geschäftspartner. Du gehst in dein Lieblingsrestaurant oder zum Cookie Shop – als wärst du niemals weg gewesen… Du fühlst die Energie und Dynamik, die die Stadt einzigartig macht und denkst du kannst Bäume ausreissen oder die Welt regieren! 😉 Dieses Gefühl hat mich an das MY TURN Shooting für Piaget erinnert, welches ich mit meinem fantastischen Team Rahel Steppacher, Daniel Zvereff und Andrew Price im Helicopter und der Wallstreet gedreht habe. Wir haben nebst dem offiziellen Video so viele lustige “behind the scenes” Fotos geschossen, dass ich dachte: jetzt ist der richtige Zeitpunkt diese mit euch zu teilen
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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