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Finally a triple-action system on the hair-market which revives, softens and smoothes my blonde hair. It makes my hair look – and feel – even more naturally blonde. The line consists of a purple toning shampoo and conditioner.
Knowing that the shampoo is 96% naturally derived, silicone-free and vegan, makes me not only happy but also proud to „wear“ it every day.
I and my work stand for brands with purpose – AVEDA definitely is one with the strongest and most authentic values, when it comes to sustainability and making the world as much as our hair a better and more natural place. Discover it yourself: www.aveda.ch
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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