What is the time that’s most precious in life? Many will say it’s midnight. Midnight is usually a gateway to a new day, to a new year, to a birthday, to a special happening, a new beginning.
Yet, as the clock makes its journey towards the midnight hour, there is a magical moment that often goes unnoticed—the minute before midnight, 11.59. In these fleeting sixty seconds, time seems to hold its breath, creating an atmosphere of anticipation and excitement. It’s a minute that carries a special significance, not only in the context of a new day but also in our lives. A minute that for me personally holds the most magical energy, not only for excitement but also for reflection. It’s a moment to celebrate the achievements of the day, and an opportunity to set intentions for the day to come and surrender to the magic of the night.
11:59am on the other hand can often be rushed. On calls, in meetings, checking our phones, trying to fit as much as possible into the time during a day, yet 11.59am actually also holds the moments where we achieve our dreams, take action and live the life we dream about at 11.59pm.
These contrasts between the meaning of 11.59 at day and 11.59 at night are perfectly implemented into the brand’s newest collection Code 11.59 by Audemars Piguet, which plays with shadow and light, with finer shapes and vibrant colours for smaller wrists.
The 38 mm Code 11.59 by Audemars Piguet Selfwinding caters to smaller wrists while preserving the collection’s aesthetics. Crafted in 18-carat pink gold, the case features an octagonal case middle embedded in an extra-thin bezel and round caseback, meticulously finished with satin-brushing and polished chamfers. The crown has evolved with shallower yet pronounced indentations. The dials exhibit a gradient structure with tiny perforations, offering striking color effects. Powered by the selfwinding Calibre 5900, these watches combine slimness, precision, and a 60-hour power reserve. The sapphire casebacks reveal its 22-carat pink gold oscillating weight and beautifully decorated components. Paired with matching leather straps and a new 18-carat pink gold pin buckle, these additions to the collection blend sophistication with innovation.
All facets of Code 11.59 by Audemars Piguet represent the boundary between what was and what will be. It’s a reminder that time is constantly in motion, and change is inevitable. It’s a call to embrace change, to welcome it as a source of growth and renewal, and to have faith in our ability to navigate the unknown. A reminder to seek beyond.
Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.
This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.
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