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Earlier his week, I had the pleasure of attending an event at Apple HQ in London to celebrate the launch of two highly anticipated devices: the MacBook Air M4 and the iPad Air M3. Apple continues to redefine how we work and create, seamlessly blending powerful performance, sleek aesthetics, and sustainable innovation into these new releases. Whether you’re looking for a lightweight laptop or a versatile tablet, both devices promise to elevate your workflow.
The M4 chip brings a major performance boost to the MacBook Air, making multitasking smoother than ever. With up to 18 hours of battery life, support for multiple external displays, and the latest macOS Sequoia with Apple Intelligence, this laptop is built to keep up with demanding workflows. Whether you’re editing, writing, or working across multiple applications, the ultra-thin, fanless design ensures a whisper-quiet experience, no matter the task.
Apple has also introduced a stunning new color: sky-blue, a soft, metallic light blue that reflects beautifully in different lighting. This joins Midnight, Starlight, and Silver, creating a lineup that blends elegance with modern minimalism. At just 11.5mm thin, it’s one of the lightest and most portable laptops available, making it an ideal choice for those constantly on the move.
The iPad Air M3 is equally impressive, bringing an 8-core CPU, 9-core GPU, and Apple Intelligence to a sleek and lightweight device. This new model is nearly twice as fast as its predecessor, making it ideal for photo and video editing, gaming, and multitasking. Whether you’re a student, creative professional, or digital nomad, the iPad Air M3 delivers powerful performance in a highly adaptable form.
With the new Magic Keyboard, the iPad Air M3 transforms into a laptop-like experience, offering a comfortable typing experience and a larger trackpad for enhanced precision. Available in two sizes, 11” and 13”, users can choose the perfect fit for their needs. Its portability, paired with Apple Intelligence, makes it a true powerhouse for productivity on the go.
Apple continues to lead the way in sustainability. Both the MacBook Air and iPad Air are made with over 55% recycled materials, including 100% recycled aluminum and rare earth elements. The battery now features 100% recycled cobalt and over 95% recycled lithium, making these devices some of Apple’s most environmentally responsible products to date. Even the packaging is now fully fiber-based, reducing plastic waste significantly.
During the two-day event at Apple HQ in London, I attended a sky-blue-themed dinner experience and participated in several workshops on integrating these new Apple devices into my daily workflow. I discovered so many useful hacks and tools that have already proven to be incredibly enriching.
Apple Intelligence takes productivity to the next level, with features like Genmoji, Image Playground, and a smarter Siri to streamline workflows. The 12MP Center Stage camera on the MacBook Air ensures you stay perfectly framed during video calls, while the iPad Air’s versatility makes it easy to work from anywhere.
For those looking for a powerful yet portable laptop or a versatile, high-performance tablet, the MacBook Air M4 and iPad Air M3 are the perfect upgrades. Apple continues to push the boundaries of design and sustainability, making it easier than ever to work, create, and connect—no matter where life takes you.
Refined, powerful, and eco-conscious; these are the Apple devices built for modern lifestyles, like mine!
Thank you, Apple!
Founded in 2014, re-launched in 2019, by Nel-Olivia Waga. HER/etiquette is an international luxury lifestyle blog, that features curated stories coming from a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, we cover local hotspots and global trends around sustainability, innovation, AI, well-being, health, beauty, travel, time, art, business and philantropy.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative projects for luxury brands based on passion, purpose and sustainable impact.
#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability, holistic health and social responsibility.
This is our first step towards contributing to the global movement of creating a more positive impact within our community and beyond.
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