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Earlier his week, I had the pleasure of attending an event at Apple HQ in London to celebrate the launch of two highly anticipated devices: the MacBook Air M4 and the iPad Air M3. Apple continues to redefine how we work and create, seamlessly blending powerful performance, sleek aesthetics, and sustainable innovation into these new releases. Whether you’re looking for a lightweight laptop or a versatile tablet, both devices promise to elevate your workflow.
The M4 chip brings a major performance boost to the MacBook Air, making multitasking smoother than ever. With up to 18 hours of battery life, support for multiple external displays, and the latest macOS Sequoia with Apple Intelligence, this laptop is built to keep up with demanding workflows. Whether you’re editing, writing, or working across multiple applications, the ultra-thin, fanless design ensures a whisper-quiet experience, no matter the task.
Apple has also introduced a stunning new color: sky-blue, a soft, metallic light blue that reflects beautifully in different lighting. This joins Midnight, Starlight, and Silver, creating a lineup that blends elegance with modern minimalism. At just 11.5mm thin, it’s one of the lightest and most portable laptops available, making it an ideal choice for those constantly on the move.
The iPad Air M3 is equally impressive, bringing an 8-core CPU, 9-core GPU, and Apple Intelligence to a sleek and lightweight device. This new model is nearly twice as fast as its predecessor, making it ideal for photo and video editing, gaming, and multitasking. Whether you’re a student, creative professional, or digital nomad, the iPad Air M3 delivers powerful performance in a highly adaptable form.
With the new Magic Keyboard, the iPad Air M3 transforms into a laptop-like experience, offering a comfortable typing experience and a larger trackpad for enhanced precision. Available in two sizes, 11” and 13”, users can choose the perfect fit for their needs. Its portability, paired with Apple Intelligence, makes it a true powerhouse for productivity on the go.
Apple continues to lead the way in sustainability. Both the MacBook Air and iPad Air are made with over 55% recycled materials, including 100% recycled aluminum and rare earth elements. The battery now features 100% recycled cobalt and over 95% recycled lithium, making these devices some of Apple’s most environmentally responsible products to date. Even the packaging is now fully fiber-based, reducing plastic waste significantly.
During the two-day event at Apple HQ in London, I attended a sky-blue-themed dinner experience and participated in several workshops on integrating these new Apple devices into my daily workflow. I discovered so many useful hacks and tools that have already proven to be incredibly enriching.
Apple Intelligence takes productivity to the next level, with features like Genmoji, Image Playground, and a smarter Siri to streamline workflows. The 12MP Center Stage camera on the MacBook Air ensures you stay perfectly framed during video calls, while the iPad Air’s versatility makes it easy to work from anywhere.
For those looking for a powerful yet portable laptop or a versatile, high-performance tablet, the MacBook Air M4 and iPad Air M3 are the perfect upgrades. Apple continues to push the boundaries of design and sustainability, making it easier than ever to work, create, and connect—no matter where life takes you.
Refined, powerful, and eco-conscious; these are the Apple devices built for modern lifestyles, like mine!
Thank you, Apple!
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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