Sotheby’s Opens First Ever Luxury Retail Salon at Bucherer in Zurich

Nel-Olivia Waga
September 13, 2023
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World-renowned auctioneer Sotheby’s ventures into a new dimension of luxury, opening an exclusive, its first ever retail destination within Bucherer’s flagship store in Zurich.

Zurich, known for its affluence and sophistication, witnesses the birth of an innovative retail concept with the opening of The Sotheby’s Salon at Bucherer at Bahnhofstrasse 50. This venture, a first of its kind, presents a seamless blend of auction expertise with retail excellence, aiming to offer its clients a distinguished shopping experience.

Nel-Olivia Waga in front of Gerhard Richter "Graphite, 2005"

A Historic Fusion of Auction and Retail

Historically, auction houses have been reserved spaces where valuable artifacts and luxury goods exchange hands. This pioneering move by Sotheby’s marks the first time an auction house has integrated itself so directly into the retail world, providing a permanent space that unites multichannel shopping experiences. It promises not just luxury – but luxury with a story, currently showcasing items of remarkable provenance, including the likes of ‘The Last Dance’ game-worn Michael Jordan 1998 NBA Playoff jersey, valued between $1-2 million.

Sotheby's High Jewellery Window

More than just a shopping destination, The Salon is envisioned as a social hub where luxury enthusiasts converge, discuss, learn, and relish their shared passions, all in an environment emphasizing discretion and privacy.

The union of Sotheby’s and Bucherer is a testament to their shared success from past endeavors in New York and Switzerland. Bucherer’s mastery in crafting luxury boutiques was met in equal measure by Sotheby’s expansive knowledge across a plethora of luxury categories, from jewels and watches to wine, sports memorabilia, and fine art. The resulting Salon is a product of over two years of meticulous planning, symbolizing their shared aspiration to revolutionize the art and luxury retail sector.

Inside The Salon

Nestled on the revamped third floor of Bucherer’s store, The Salon sprawls over 160 square meters and exudes opulence. Regularly updated collections grace the space, from jewelry and watches to high-end streetwear, art pieces, and sports memorabilia. At the center, a specially crafted wine and spirits bar stands, curated by Sotheby’s Master of Wine, Vanessa Conlin.

THE SALON at Sotheby's Wine Tasting Room

The shopping experience is enhanced with options to participate in live and online auctions or indulge in Sotheby’s Sealed, an intriguing blend of auction and private sales. Not restricting their clientele to in-store purchases, they can seamlessly order from Sothebys.com and get it shipped internationally.

Chateau Mouton de Rothschild at Sotheby's

A Social Epicenter for Luxury Aficionados

Beyond retail, The Salon is a rendezvous point for connoisseurs. Sotheby’s has an array of events lined up, ranging from masterclasses, wine tastings, and dinners to bespoke events that promise to immerse patrons in the world of luxury and lifestyle.

The Sotheby’s Salon at Bucherer in Zurich is more than a shopping destination—it’s an emblem of luxury, tradition, and innovation. 

For those who seek exclusivity, it promises an unparalleled experience that goes beyond traditional luxury shopping. It provides a warm atmosphere of being home away from home. 

Nel-Olivia Waga in front of Le Corbusier, Untitled (Still Life) 1918-1958 at The Salon @ Sotheby's

HER/etiquette

Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

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Photography: Parinya Wongwannawat

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability holistic health and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

PLANT TREES WITH US

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