Have you already heard of TEND? I have! And let me tell you a bit more about the new era of investing in lifestyle…
TEND is a new, global app (I would call it the UBER of lifestyle investments) which creates possibilities for like-minded investors to co-own and share expensive investment pieces such as cars, art works, unique high jewelry pieces or watches, race horses and even boats.
TEND is a smart way to keep your liquidity and enjoy diversity in your lifestyle, while being invested in several areas.
I met Marco Abele, a former successful private banker and now CEO & Founder of TEND, to explain me his great invention and the concept behind.
There are a few circumstances that came together when pondering on this venture. First, the personal desire and ambition to create something that is big enough to change the world. And second, I wanted to do something that was aspirational enough to touch the hearts and feelings of our future customers. So I said: Is there a way, through technology and a disruptive business model, to create a new investment world driven by passion and excitement, which is “more” than dry financial investments, which I used to experience during my banking career. This is why I invented TEND.
TEND provides its customers three services:
The magic of TEND is that it gives people „ownership“ access to special experiences, in a way that works for them. It makes their investments become part of their lifestyle and it lets people physically and digitally interact, touch & feel their wealth, creating a community of like-minded people, living an enriched life.
You need to become a member of the TEND platform, and for that you need to simply apply via our website www.tend.swiss to be added to the invitation list. Once cleared, you get invited to a personal onboarding session to set you up and get immersed into the amazing TEND universe of possibilities.
We offer a wide range of exciting experiences and investments, ranging from classic cars to wine and vineyards, whisky, boats, jewelry, art and photography as well as watches, and much more. Our most exciting latest addition is race horses, a fascinating access to the sports of the Kings.
Within the TEND app, you can simply chose your payment method, e.g. bank transfer or credit card, and the platform will take care for settlement of the transactions. TEND provides utmost simplicity and certified security providers who ensure safe buy and sell processes.
Every asset on the TEND platform is secured by an insurance, giving the total piece of mind to the co-owners. We have established global partnerships with the most prestigious insurances making sure your invested money is safeguarded to the utmost limit. This is a great trust enablement to our platform and letting our customers enjoying their wealth in an easygoing way.
I’ve already become a member of TEND and can’t wait to keep you all updated about the upcoming news this innovative brand has to tell. Stay tuned…
Follow TEND on INSTAGRAM: @tendswiss
Founded in 2014, re-launched in 2019 – by Nel-Olivia Waga. It is an international luxury lifestyle blog, that features stories under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich and London, it covers local hotspots and global trends around sustainability, innovation, well-being, health, beauty, travel, time, art, business and charity.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, an Author and Entrepreneur, most passionate about well-being, travel, nature and art. Her work can regularly be seen in her column on FORBES. Her consultancy YMPACT LAB, creates innovative marketing projects for luxury brands based on passion, purpose and sustainable impact.
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