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Jacqueline Piotaz is not only a successful female entrepreneur but also a Swiss scientist who focuses on creating the healthiest and most natural cosmetic products for our skin – always based on innovative research and futuristic technologies paired with ingredients from Swiss nature, her beloved home country.
I’ve met her to chat about her latest product launch: The new “Glacial Hydration” care line follows the mission of perfect hydration and provides the skin with pure moisture on a Swiss glacier water basis. The revolutionary beauty launch relies on the Nunatak® plant stem cell complex, which survived the Ice Age and snow algae in combination with special moss and rare plant species. In addition, natural & organic high technologies enable an innovative and sustainable manufacturing process.
My 25 years of experience in the world of beauty and working with over 20 different cosmetic brands. I wasn’t dough really happy with the results from the products. I wanted to create a unique Swiss Alpine brand and put the famous natural Swiss plants into my brand. I wanted to create a daily routine, simple and smart, for today’s demanding needs in skin care.Â
Swiss Plant Stem Cells are considered to belong to the best botanicals of all times benefits of holistic health and its connection to beauty. Herbs are the oldest and most widely used form of well—care in the world. Many of the greatest healing ingredients for the skin derived from plants and have enormous range of restorative powers.
Plant Stem cells are used in many of Naturophathica’s most active formulas, they allow us to harness the restorative power of nature’s most potent botanicals while also protecting biodiversity. For example rare botanicals like Alpine rose & Edelweiss, without endangering the species.Â
I am Swiss from the Canton of Valais and raised in wonderful natural environment with mountains, Alps and vineyards. I wanted to create an authentic Swiss brand.
The Glacial Hydration line offers an optimal start to get to know my brand. Specially young people but also men and women, who are looking for high quality moisturizing products. Based on a very special combination of Alpine ingredients, like glacier water, Alpine algae and a plant (Nunatac) which has survived the ice age.Â
My personal secret are the 5 steps from the Alpine radiant line. Morning and evening ritual with this 5 products:
I am also very much in natural and organic food, love walking with my doggy in the forest and nature, and practice daily meditation and yoga as well.
A) their 20ies:Â A daily ritual for the skin with a quality cleanser and moisturizing serum and cream. B) their 30ies:Â Additional products like an exfoliator and depending on the condition of your skin.
C) their 40ies:Â Anti-aging products with cell-activating serums and creams and monthly facials with technical and modern equipment by your therapist.
Thank you, Jacqueline.
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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