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Together with TIFFANY & Co. and my new #consciousluxury consultancy YMPACT LAB, I invented, curated and hosted the first ever HEALTHY Breakfast at Tiffany‘s for an intimate group of ladies, earlier this week. Our aim was to modernize the iconic Breakfast at Tiffany’s and outline the brand‘s positive values.
I spoke about the importance of healthy nourishment, responsible consumption, positive energy and iconic styles which are part of TIFFANY & Co.’s responsible diamond mining and sustainability strategy:
“The world evolves fast. But icons will always stay icons. The breakfast at Tiffany’s is iconic. So are Tiffany’s designs. Yet our lifestyles have changed. Today we know, that the ionic breakfast at Tiffany’s that contained croissant and cappuccino is not the first thing we should be having in the morning, in order to thrive. We want you to own your day – and not the day to own you! That’s why it’s so important to nourish your body in the morning with healthy ingredients first. Your body takes its energy for the day from the first nutrients it receives. So let these be healthy, vital and nourishing: such as a water first, followed by veggies or fruits in form of an avocado toast, smoothies and juices or fruity mueslis. After you’ve set a healthy base, you can still pick some sweets from the candy store, such as croissants and also your coffee. They won’t harm your body anymore and won’t put it on a rollercoaster, because it’s already taken its energy from the healthy foods.”
During the event Jenya Hitz, a young and talented digital illustrator captured the guests in an artistic way.
Letter of Gratitude from Audrey Hepburn to Tiffany from 1987
Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.
Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.
#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.
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