Tiffany & Co.: Making a Sustainable Difference for Love

Nel-Olivia Waga
June 10, 2019
paid partnership

Meet “Tiffany True”.

The world’s most sought after engagement ring celebrates its contemporary and sustainable re-design. For the purpose of Love, Tiffany & Co. launched a modern version of its famous diamond ring.

Committed to ethical craftsmanship and environmentally responsible mining, the new Tiffany True™ Ring meets our zeitgeist and speaks for the modern, woman with a conscious mindset.

Its positive energy not only carries the message of love, but also the feeling of trust, comfort and beauty for the woman wearing it.

As I am a true believer of energies on all levels, I do believe in the empowering energies of gemstones and especially diamonds. These precious gems, that are naturally created by the earth – over the time frame of millions of years, do hold some mystery and magic within. This is why Tiffany & Co. is a brand I am proud to wear. As a leader in sustainable luxury, the brand monitors the stone’s journey from its trusted source and ensures positive craftsmanship along its way.

The artistic aspect of the new Tiffany True™ diamond ring is as contemporary as its philosophy: Of the 4 Cs, clarity, carat, color and cut, 3 are determined by nature and 1 by the trusted craftsmen who are masters of Tiffany & Co.’s unique and innovative diamond cutting expertise.

Light, clean and minimal design aspects make the stone look bright, pure and true. “T” for “Trust” is, what the small “T” mark on the side of the ethical white-gold ring stands for.

And Trust is, what Love is built on.

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3 POSITIVE FACTS ABOUT TIFFANY & CO.

+ The brand is pioneer in sustainable innovation and charitable activities in the field of mining.
+ The Tiffany & Co. Foundation supports the conservation of natural resources on our planet.
+ Since 1886 Tiffany & Co. is the most famous jeweller for engagement rings, to share the message of LOVE.

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HER/etiquette

Founded in 2014 and re-launched in 2019, by Nel-Olivia Waga. It is an international blog, that shares stories about luxury lifestyle under the aspect of a conscious mindset. It collaborates with leading brands and specialists who share the idea of generating a positive impact in the world. Based in Zurich, it covers local hotspots and global trends around sustainability, innovation, well-being, beauty, travel, time, art, business and charity.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Marketing Specialist, an Editor and Entrepreneur, most passionate about wellbeing, travel and art. Her work can regularly be seen in her column on FORBES. With her consulting firm HER CONCEPT, she creates and co-ordinates extraordinary marketing projects for private banks, luxury brands and hotels around the world – based on strategies with purpose and sustainable impact.

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon

CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER/etiquette. We combine luxury lifestyle with consciousness. Each story we share, is underlined with values. The purpose and innovation of the brands we collaborate with, are as important to us, as their initiatives towards ethical craftsmanship, sustainability and social responsibility.

This is our first step in contributing to the global movement of creating a more positive impact in the world – and in you.

BOOK OF THE MONTH

Paid Partnership with Amazon