Tiffany & Co.: Making a Sustainable Difference for Love

Nel-Olivia Waga
July 10, 2019
in collaboration with

Meet “Tiffany True”.

The world’s most sought after engagement ring celebrates its contemporary and sustainable re-design. For the purpose of Love, Tiffany & Co. launched a modern version of its famous diamond ring.

Committed to ethical craftsmanship and environmentally responsible mining, the new Tiffany Trueâ„¢ Ring meets our zeitgeist and speaks for the modern, woman with a conscious mindset.

Its positive energy not only carries the message of love, but also the feeling of trust, comfort and beauty for the woman wearing it.

As I am a true believer of energies on all levels, I do believe in the empowering energies of gemstones and especially diamonds. These precious gems, that are naturally created by the earth – over the time frame of millions of years, do hold some mystery and magic within. This is why Tiffany & Co. is a brand I am proud to wear. As a leader in sustainable luxury, the brand monitors the stone’s journey from its trusted source and ensures positive craftsmanship along its way.

The artistic aspect of the new Tiffany Trueâ„¢ diamond ring is as contemporary as its philosophy: Of the 4 Cs, clarity, carat, color and cut, 3 are determined by nature and 1 by the trusted craftsmen who are masters of Tiffany & Co.’s unique and innovative diamond cutting expertise.

Light, clean and minimal design aspects make the stone look bright, pure and true. “T” for “Trust” is, what the small “T” mark on the side of the ethical white-gold ring stands for.

And Trust is, what Love is built on.

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3 POSITIVE FACTS ABOUT TIFFANY & CO.

+ The brand is pioneer in sustainable innovation and charitable activities in the field of mining.
+ The Tiffany & Co. Foundation supports the conservation of natural resources on our planet.
+ Since 1886 Tiffany & Co. is the most famous jeweller for engagement rings, to share the message of LOVE.

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HER/etiquette

Founded in 2014 and reimagined in 2019 by Nel-Olivia Waga, HER/etiquette is an international blog rooted in Zurich, and shaped by conscious luxury. It explores global trends and everyday rituals across art, longevity, wellness, innovation, beauty, and design, highlighting brands and individuals who bring meaning and creative solutions to modern living.

Nel-Olivia Waga is the Founder & Publisher of HER/etiquette. She is a Brand Consultant, Author, and Entrepreneur. Her work regularly appears in her FORBES column. She is also the founder of YMPACT LAB, a consultancy that develops innovative concepts for global brands with a focus on purpose and impact.

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#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.

 

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CONSCIOUS LUXURY

#ConsciousLuxury is the theme of HER ETIQUETTE. We spotlight pioneers who rethink excellence through transparency, intention, and care for both people and planet. Each story opens a window into what drives meaningful change, whether it’s a new perspective, a responsible approach, or a quiet detail that speaks volumes. It’s our way of inviting more depth into the way we experience modern life.

 

PLANT TREES WITH US

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